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As a company that has been providing expert Google Ads management servicessince 2009, we are thrilled to announce our recent certification as a Google Partner. This achievement is a testament to our unwavering commitment to delivering exceptional PPC ad managementand search engine marketing (SEM)services to our clients.
What Does It Mean to Be a Google Partner?Becoming a Google Partnersignifies that our company meets Google’s stringent requirements for expertise, performance, and client success. This partnership allows us to stay ahead with exclusive resources, advanced tools, and best practices that ensure we provide optimal results for all your Google Adscampaigns.
A Decade of Expertise in Google Ads Management ServicesSince 2009, we have helped businesses of all sizes grow through data-driven Google Ads managementstrategies. With years of hands-on experience, we have perfected the art of PPC ad management, ensuring that our clients achieve maximum ROI through:
Targeted ad campaignsthat reach the right audience at the right time
Cost-effective bidding strategiesto ensure the best use of your budget
Ongoing performance monitoring to continuously optimize for better results
Proven Track Record:With over a decade of managing successful Google Ads campaigns, we’ve built a strong reputation in the industry.
Custom Strategies:We don’t believe in a one-size-fits-all approach. Every business is unique, and our team tailors ad strategies to meet your specific goals.
Full-Service SEM Support:In addition to PPC ad management, we offer comprehensive search engine marketingservices to enhance your overall digital presence.
As a certified Google Partner, we are more equipped than ever to help you achieve your business goals. Whether you’re looking to launch a new PPC ad campaignor optimize your existing efforts, our team is here to ensure your Google Ads managementdelivers the results you deserve.
Contact us today to discuss how our Google Ads management servicescan drive your business forward!Website has become the most predominant platform for the business owners to showcase their products/services. Indeed, without website the sales gets reduced drastically. Here are some ideas given by Nikitha, one of the leading web design company in Chennai, for good website design.
Tips to Get Customers Via Unique Website Designs:
1. It is said that always the very first impression will grab the visitor’s attention. The visitors of the website design chennai must know about the niche from the home page itself. Thus, they will decide whether to stay and look for other website pages or leave the place immediately. Very long home page or confusing homepage will reduce the interest of the visitors.
2. Conversion tabs are must in all the pages of the website. Remember, a visitor can like to buy the products or services at any point of time, after entering the website. Hence call for actions are important in each page of the website. This will create an opportunity for them to take the action without delay.
3. Being the reliable website development company, we interact with our clients and fulfill their website design needs. we also get to know their target audience. Whether the target audience are located in particular place or they handle business world-wide. After consulting and gathering all these information, it is good to start the website design work.
4. It is certainly not rocket-science to understand the exact need of the website. Interacting with the customer, we can get to know their niche requirements. Initially when, YouTube was launched, people liked watching videos to know things rather than reading the text. Later, the trend changed to shorts videos. Hence, knowing the psychology of the people is significant before designing a ecommerce website.
Organizing and overseeing a Google ad campaign is akin to solving a complex puzzle.
However, in this article, we can see howGoogle Ads Management servicesmanage the ad campaign and runs it successfully to generate leads.
Usually running a campaign is difficult. Strong research must be done before starting to invest in PPC. The research must include the market trend for the products that must be sold, niche keywords, target people, and location. Moreover, watching the competitors is also significant to understand whether we are on track in sales.
For example, if you sell several products online, you can still do PPC for all the products. But, keyword grouping must be done properly. Google ad is highly customizable. And the search engine provides support in tracking each and every campaign step done. The ad owner will receive alert messages stating the problems (if any) during the campaign.
If you have done PPC campaigns previously but failed to achieve your target, you need not worry. Surely, you are not out of the game. OurGoogle Ads Management company in Chennaiwill assist you in handling the new PPC campaign by checking and analyzing previous campaign data.
The key parameters ofPPC managementare impressions, clicks by the target people, cost of the campaign, conversions happened due to the campaign, and click-through rate. We will analyze each of these parameters and pursue the current campaign. So, we can work on Google Ad Management more relevantly.
Undoubtedly, all the ad managers want more clicks. But, we must ensure those clicks are relevant or done by the target people. If the clicks are done without the purpose of buying the products, then it is a must to block the clicks for that particular ID. Adding to this ad quality is significant to placing the ad group first in SERP.
The experiencedPPC campaign managerswill effectively check the performance of the campaign now and then. And the professionalGoogle Adwords company in Chennaiwill also track the progress and make changes if any.
NikithaWeb Development Company to your campaign can help attract users searching forweb development services.The home page is significant for the website. The home page must fulfil two things: it must convey information about the business to the website visitors, and it must be optimized to get displayed in search results.
The website will get customers only when the above-mentioned things happen. Here are some tips given by the website designing company in Chennai to the website owners who want to change their website page design, especially the home page.
1. The homepage gives the first impression for the website visitors. If the home page is clumsy, full of content or only images, then the visitors will have no clue about your business. Therefore, from the home page URL, the content and images must have clarity. It must expose your business promptly.
2. Check whether the home page is having a high bounce rate. If so, then changing the home page design and content will help in decreasing the bounce rate. The visitors will visit the website's home page and leave it immediately unsatisfied. If this is the condition, then the bounce rate will be high. The web design might fail to meet the requirements of the visitors. In this situation, changing the look and feel of the page will help to overcome this problem.
3. The home page must convey how your services/products stand out in quality from the rest of the niche in the market. The content must be distinct and reliable. You can include discounts, offer details, experience in the industry, and the call to action.
4. The layout must not be cluttered. Visitors to the home page may become confused and disappointed when they encounter a layout that lacks proper design and contains excessive content. This will surely be visually confusing to the audience. Avoiding these sorts of home page design is a good solution.
Nikitha, one of the well-experienced web designers in Chennai, says that the website home page must be scannable. Most of the people will not read the content, and they just scan the page. It is our duty to present the home page in a well-organized manner.
Finally, website creation and home page optimization play a vital role in bringing the visitors to the website and also converting them to customers.
Are you interested in grabbing those targeted people who are interested in purchasing your products? The right way to promote your business is by setting up your Google Business Profile. You may have heard about Google ads management to get leads for your business. Now increase your familiarity to create your Google My business profile to ensure success while running ads.
Google Business Profile – What is this?
Earlier termed Google My Business experts, this is the way for businesses to promote their products/services through Google Maps and search pages. This allows customers to find the business and leave reviews that enable achieving high ranks in local searches.
Steps for Google Business Profile
1. Create a Google account
Either use your existing email or set up a new mail id to create your Google account. If you are going to create a new google account, use a business email domain.
2. Visit the Google Business Profile page
After done with your google account, visit google.com/business and get started by clicking the option ‘Manage now’. If you find difficulty in setting up your GMB profile, seek support from google ads management services.
3. Search your business name
Type your business name and check whether there is any other profile with your name. If it is not, then you can proceed to ‘Add your business to Google’.
4. Choose the business type
Determine the type of your business. Choose from options such as:
▪ Local store
▪ Service business
▪ Online retail
5. List your business
Now you have to list all the essential details of your business that include name, contact number, address and more.
6. Pick a category
List your business below the relevant category making it easier to find for people.
7. Agree on terms and proceed
Now tick the terms box and agree to the terms and conditions of Google.
Run Google ads to foster your success
The logo is the identity of the organization. Initially, the logo seems to be unnecessary, but eventually people will recognise the company via its logo.
Read below to know the importance of a perfect logo and how a logo design company in Chennai will assist you in the logo-making process.
Features of Good Logo Designs:
1. The logo certainly has some features. A logo is not time-bound. For instance, a logo that was successful a few decades ago is still remembered. Though the logo design seems simple, it works the other way around. The logo creator must not only make an eye-popping logo but also it must be successful for many years.
2. The very complex logo design is hard to remember. It will also fail to convey its message to the target group. Many professional logos are simple yet effective. For example, logos like Google, McDonald's, and Amazon are simple and classic.
3. The logo must not resemble the competitors. The logo design, its colour, and its font size must be unique to outstand the competition. For instance, if the customer enters the offline store to pick the products and if your product is similar to that of the competitor, they get confused.
An experienced logo designer will carefully design a logo based on these essential features. Nikitha, one of the most professional and reputable logo design companies in Chennai, helps you design a creative logo for your organisation.
Nikitha holds expert logo designers who worked in designing logos for clients in various industrial sectors. To design a logo, the professionals get the inputs from the client and also research about the competitors. It is because the logo that is designed must be unique and not a copy of the competitors. The experts in this niche will also assist with logo registration. Hence, the client's logo will be safe with copyright documents.
Affordability is also a significant factor to consider. We, cheap logo design Chennai, offer specialised logo designing services at a very fair price.
I hope these tips will guide the business owners who are looking to opt for logo design services.
Although it’s an excellent move to invest in Google ads to improve your reach to potential customers, remember every click counts. If you have an expert with you in monitoring ad performance, you will be rewarded with good impressions. Know here some of the scary mistakes in a PPC ad campaign that cost you a lot.
1. Not having clear goals
The success of the PPC campaign majorly lies in determining the right goals behind the campaign. If you don’t have clear goals, you will be losing your ad budget and potential leads.
2. Doing yourself without experience
It is not a bad idea to set up and run campaigns by yourself. But the question: do you have any expertise and experience in setting up a PPC campaign that can drive quality leads? ‘No’ the answer should end up with hiring expert Google ads management service provider to avoid costly errors.
3. Failing to split-test the ad text
Avoid running PPC ads without testing, otherwise, you can’t generate effective results. You should work on optimizing your campaigns to improve them. If you do not test and optimize the ads, you will lose money with the campaign.
4. Not utilizing exact match keywords
There are three major keyword match types in Google. They are:
● Broad match
● Phrase match
● Exact match
From the perspective of experts in PPC management, exact match stands as the ideal match type for the most paid campaigns. You should focus on avoiding wasteful spending on keywords and phrases which are not applicable to your campaign goals
5. Not targeting the right audience group
Targeting the right people forms a crucial part of the success of your PPC campaign. If your ad is not capable of reaching the right intended people, your campaign will more likely fail and you lose all the budget.
6. Not tracking the metrics
The data you have collected from your campaign tells you whether you have failed or succeeded. Focus on the right metrics and optimize the campaign to reach better results.
Like to avoid deadly and costly mistakes in your PPC? Contact Nikitha!
When it comes to ecommerce business, there are multiple things to concentrate. But the first and foremost step is - developing an ecommerce store. And next would be its hosting and later marketing. There are three ways to start the ecommerce store - Following the DIY techniques, choosing a freelancer and choosing a reliable ecommerce development company.
Let us discuss the pros and cons of each of these methods. And as a conclusion, you will get to know which method will best suit your ecommerce business.
1. DIY Techniques: This is nothing but trying to create an ecommerce store by yourself. However, if you have solid knowledge about the technologies then this method is advisable for you. Moreover, you must spend more hours to develop an ecommerce store.
Pros: You can save the money by doing things by yourself.
Cons: The process will surely take time. If you have prior knowledge then the things can go smoothly. Instead, if you want to learn and then start the things, the task will be nightmare. You might end up in wasting lots of business time towards creating an ecommerce website.
2.While comparing the other two techniques – hiring a freelancer or choosing a trust-worthy ecommerce development company. Which one would be better?
Though you can get the ecommerce store at an affordable rate, freelancers will not offer website maintenance services. The freelancers get payment for the work done and that’s all. You cannot demand other niche things from them. Just imagine, if you want to add some features on your ecommerce website after few weeks of its launch, will you be able to find the freelancer and get the works done? It is doubtful. The works will be dragging and creates a chaos.
But a reputed web design company will have good experience in the industry. And they have skilled professionals to handle the tasks. There are companies who can handle development tasks at affordable ecommerce website development cost. If you want one such assistance, you can contact Nikitha.
Website migration is a term used to indicate situations where a web page undergoes major changes, which probably can impact rankings. It is natural for any website to get migrated during its lifecycle.
It is simple, as the technology and user behaviors change, you have to make changes. As your business grows, you should make the website adaptable to changes. However, how can you perform a website migration successfully without affecting its rankings and traffic? How do website maintenance packages help here?
Website Migration
Website migration denotes the thing that you move a website from one host to another. In most cases, website migration involves changes in technology or setup and is typically carried out in relation to the structure of the website, content, location, design, platform, etc.
If not executed properly, website migration can result in:
⮚ Reduced web traffic
⮚ Duplicate pages
⮚ Loss of pages
⮚ Drop in SERP
⮚ Website crash
A website migration is a complex task, so it is very important that you are aware of what gets changed and who is involved in it. If you would like to migrate the website without any difficulties or any negative effects, as listed above, then you need to look for website maintenance packages in India.
How website migrations are made easy at Nikitha Web development services?
You may have numerous reasons to migrate your website, it can be a server change or domain change, or may have made changes to the structure of the website. But, the most important thing is you should make it without any loss or impact on your hard-earned SEO ranking. Successful website migration is quite easy if you have experts by your side.
At Nikitha, we achieve effective website migration through:
We can ensure your website continues to perform well now and, in the future, and the best part is we make it with very nominal website AMC charges.
Have website migration with minimal traffic and ranking disruption with us.