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The logo is the identity of the organization. Initially, the logo seems to be unnecessary, but eventually people will recognise the company via its logo.
Read below to know the importance of a perfect logo and how a logo design company in Chennai will assist you in the logo-making process.
Features of Good Logo Designs:
1. The logo certainly has some features. A logo is not time-bound. For instance, a logo that was successful a few decades ago is still remembered. Though the logo design seems simple, it works the other way around. The logo creator must not only make an eye-popping logo but also it must be successful for many years.
2. The very complex logo design is hard to remember. It will also fail to convey its message to the target group. Many professional logos are simple yet effective. For example, logos like Google, McDonald's, and Amazon are simple and classic.
3. The logo must not resemble the competitors. The logo design, its colour, and its font size must be unique to outstand the competition. For instance, if the customer enters the offline store to pick the products and if your product is similar to that of the competitor, they get confused.
An experienced logo designer will carefully design a logo based on these essential features. Nikitha, one of the most professional and reputable logo design companies in Chennai, helps you design a creative logo for your organisation.
Nikitha holds expert logo designers who worked in designing logos for clients in various industrial sectors. To design a logo, the professionals get the inputs from the client and also research about the competitors. It is because the logo that is designed must be unique and not a copy of the competitors. The experts in this niche will also assist with logo registration. Hence, the client's logo will be safe with copyright documents.
Affordability is also a significant factor to consider. We, cheap logo design Chennai, offer specialised logo designing services at a very fair price.
I hope these tips will guide the business owners who are looking to opt for logo design services.
Although it’s an excellent move to invest in Google ads to improve your reach to potential customers, remember every click counts. If you have an expert with you in monitoring ad performance, you will be rewarded with good impressions. Know here some of the scary mistakes in a PPC ad campaign that cost you a lot.
1. Not having clear goals
The success of the PPC campaign majorly lies in determining the right goals behind the campaign. If you don’t have clear goals, you will be losing your ad budget and potential leads.
2. Doing yourself without experience
It is not a bad idea to set up and run campaigns by yourself. But the question: do you have any expertise and experience in setting up a PPC campaign that can drive quality leads? ‘No’ the answer should end up with hiring expert Google ads management service provider to avoid costly errors.
3. Failing to split-test the ad text
Avoid running PPC ads without testing, otherwise, you can’t generate effective results. You should work on optimizing your campaigns to improve them. If you do not test and optimize the ads, you will lose money with the campaign.
4. Not utilizing exact match keywords
There are three major keyword match types in Google. They are:
● Broad match
● Phrase match
● Exact match
From the perspective of experts in PPC management, exact match stands as the ideal match type for the most paid campaigns. You should focus on avoiding wasteful spending on keywords and phrases which are not applicable to your campaign goals
5. Not targeting the right audience group
Targeting the right people forms a crucial part of the success of your PPC campaign. If your ad is not capable of reaching the right intended people, your campaign will more likely fail and you lose all the budget.
6. Not tracking the metrics
The data you have collected from your campaign tells you whether you have failed or succeeded. Focus on the right metrics and optimize the campaign to reach better results.
Like to avoid deadly and costly mistakes in your PPC? Contact Nikitha!
When it comes to ecommerce business, there are multiple things to concentrate. But the first and foremost step is - developing an ecommerce store. And next would be its hosting and later marketing. There are three ways to start the ecommerce store - Following the DIY techniques, choosing a freelancer and choosing a reliable ecommerce development company.
Let us discuss the pros and cons of each of these methods. And as a conclusion, you will get to know which method will best suit your ecommerce business.
1. DIY Techniques: This is nothing but trying to create an ecommerce store by yourself. However, if you have solid knowledge about the technologies then this method is advisable for you. Moreover, you must spend more hours to develop an ecommerce store.
Pros: You can save the money by doing things by yourself.
Cons: The process will surely take time. If you have prior knowledge then the things can go smoothly. Instead, if you want to learn and then start the things, the task will be nightmare. You might end up in wasting lots of business time towards creating an ecommerce website.
2.While comparing the other two techniques – hiring a freelancer or choosing a trust-worthy ecommerce development company. Which one would be better?
Though you can get the ecommerce store at an affordable rate, freelancers will not offer website maintenance services. The freelancers get payment for the work done and that’s all. You cannot demand other niche things from them. Just imagine, if you want to add some features on your ecommerce website after few weeks of its launch, will you be able to find the freelancer and get the works done? It is doubtful. The works will be dragging and creates a chaos.
But a reputed web design company will have good experience in the industry. And they have skilled professionals to handle the tasks. There are companies who can handle development tasks at affordable ecommerce website development cost. If you want one such assistance, you can contact Nikitha.
Website migration is a term used to indicate situations where a web page undergoes major changes, which probably can impact rankings. It is natural for any website to get migrated during its lifecycle.
It is simple, as the technology and user behaviors change, you have to make changes. As your business grows, you should make the website adaptable to changes. However, how can you perform a website migration successfully without affecting its rankings and traffic? How do website maintenance packages help here?
Website Migration
Website migration denotes the thing that you move a website from one host to another. In most cases, website migration involves changes in technology or setup and is typically carried out in relation to the structure of the website, content, location, design, platform, etc.
If not executed properly, website migration can result in:
⮚ Reduced web traffic
⮚ Duplicate pages
⮚ Loss of pages
⮚ Drop in SERP
⮚ Website crash
A website migration is a complex task, so it is very important that you are aware of what gets changed and who is involved in it. If you would like to migrate the website without any difficulties or any negative effects, as listed above, then you need to look for website maintenance packages in India.
How website migrations are made easy at Nikitha Web development services?
You may have numerous reasons to migrate your website, it can be a server change or domain change, or may have made changes to the structure of the website. But, the most important thing is you should make it without any loss or impact on your hard-earned SEO ranking. Successful website migration is quite easy if you have experts by your side.
At Nikitha, we achieve effective website migration through:
We can ensure your website continues to perform well now and, in the future, and the best part is we make it with very nominal website AMC charges.
Have website migration with minimal traffic and ranking disruption with us.