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From fried shrimp and catfish to okra and hushpuppies, Sam's Southern Eatery in Hutchinson and Salina serves up authentic Southern cuisine in central Kansas.

Sam's opened in Salina on March 20 and reopened under new management in Hutchinson late last summer. Since 2008, this Louisiana-based chain, now with locations in 12 states, has introduced the famous po'boy sandwich to diners far beyond the South.


Classic Southern offerings also include fried liver, pickles, and tilapia.


“We clean the fryers each day, so it’s not greasy,” says Bayatena. Though the recipe is secret, he shares that the batter includes cornmeal and special spices. 


“Customers just love it. They keep coming back for more.”

Emanuel Ashiedu, a software engineer from Salina, first heard about Sam’s from his brother-in-law. Together, they decided to bring something unique to Salina. Once Ashiedu tasted the food, he was convinced.


“The food is amazing,” he says. “We have a custom-made recipe that is called Sam’s breading.” After months of training, conducting research, and refurbishing a location, Sam's Southern Eatery opened in late March at 122 W. Crawford St. in Salina.

Since opening, the restaurant has enjoyed a steady clientele.


“The turnout has been great, and what’s amazing is they’re repeat customers,” Ashiedu says. “The same people who came on the first day still come in every day.”


The menu boasts oysters, crab, chicken wings, and fried green tomatoes. In addition to lunch and dinner plates, the fast-food restaurant offers large family platters and a kid-friendly selection of shrimp, chicken strips, and grilled cheese.


"We come here almost once a week," says Daryl Adams of Hutchinson. 


“Everything is always fresh.” Adams, who frequents the Hutchinson location with his wife Kaya, praises the price and quantity, with hamburgers starting at $8 and a 12-piece fish dinner for around $30.


“It’s fantastic,” he says. “The portions are so large; we often split it.”

Ashiedu, who owns a foster youth residential emergency shelter and the Salina Code Academy with his wife Wannakei, is thrilled with the response to the restaurant.


“People really appreciate the good food, and they appreciate that we’re a small business,” he says. “The support has been amazing. We appreciate the town of Salina.”


If all goes well, Ashiedu plans to open a new location in Salina next year. “Once we have everything set here, we’ll try to open another one,” he says. “The people here are just awesome, supporting local businesses and owners.”


In addition to Kansas and Louisiana, Sam’s Southern Eatery has locations in Alabama, Arkansas, Indiana, Kentucky, Mississippi, Missouri, North Carolina, Ohio, Oklahoma, Tennessee, and Texas.

In today's dynamic marketing landscape, businesses must continually innovate to capture the attention of their target audience. One of the most effective strategies for creating a memorable brand presence is through the use of pop-up and exhibition stands. These portable, customizable displays provide an engaging way for brands to interact with potential customers and make a lasting impression. Here’s a detailed look at the significance, benefits, and trends of pop-up and exhibition stands in modern marketing.The Evolution of Pop-Up and Exhibition Stands

Popup stand and Exhibition stand have come a long way from basic, static displays. Traditionally, these stands served merely as information booths, but modern designs have evolved to incorporate interactive elements, high-quality graphics, and modular capabilities. This evolution reflects the changing needs of businesses and the increasing demands of consumers for engaging and interactive experiences.

Key Benefits of Pop-Up and Exhibition Stands

1. Enhanced Brand Visibility Pop-up and exhibition stands are designed to be visually striking and eye-catching. With high-quality graphics, lighting, and interactive elements, these stands draw attention and make your brand stand out in a crowded environment. This visibility is crucial for brand recognition and recall.

2. Flexibility and Customization One of the greatest advantages of modern pop-up and exhibition stands is their flexibility. Businesses can choose from a variety of designs, sizes, and configurations to suit different events and spaces. Customization options allow for the integration of brand-specific colors, logos, and messaging, ensuring that each stand aligns perfectly with the brand's identity.

3. Portability and Ease of Use Modern stands are designed for ease of assembly and portability. Lightweight materials and tool-free assembly options mean that setting up and dismantling the stands is quick and hassle-free. This portability is especially beneficial for businesses that participate in multiple events throughout the year.

4. Cost-Effectiveness Investing in a high-quality pop-up or exhibition stand can be more cost-effective in the long run. Reusable and durable, these stands can be used for multiple events, providing a high return on investment. Additionally, the ability to reconfigure modular stands for different setups can save money on purchasing multiple displays.

5. Enhanced Engagement Interactive elements such as touchscreens, virtual reality, and augmented reality can be integrated into pop-up and exhibition stands to create an immersive experience for visitors. These elements not only attract more foot traffic but also engage visitors, providing them with a memorable experience that increases the likelihood of brand retention.

Trends in Pop-Up and Exhibition Stands

1. Sustainability As environmental concerns become increasingly important, there is a growing trend towards sustainable exhibition stands. Brands are opting for eco-friendly materials and production processes to minimize their environmental impact. Reusable components and modular designs also contribute to sustainability by reducing waste.

2. Technology Integration The integration of technology is a significant trend in the design of pop-up and exhibition stands. Interactive touchscreens, social media walls, live streaming, and virtual product demonstrations are becoming common features. These technologies enhance visitor engagement and provide valuable data on visitor interactions.

3. Minimalist Designs Simplicity and elegance are becoming popular in exhibition stand design. Minimalist stands with clean lines, open spaces, and strategic use of lighting create a sophisticated and welcoming atmosphere. This design approach helps to avoid clutter and makes the stand more inviting.

4. Multi-Functional Spaces Exhibition stands are increasingly being designed as multi-functional spaces that can serve various purposes, such as meeting areas, product demonstration zones, and social media interaction points. This versatility allows businesses to maximize the utility of their stand space and cater to different visitor needs.

Conclusion

Pop-up and exhibition stands are powerful tools in the arsenal of modern marketers. They offer unparalleled opportunities for brand visibility, engagement, and interaction in a variety of settings. With their flexibility, customization options, and integration of technology, these stands can help businesses create memorable experiences that resonate with their target audience. As trends continue to evolve, staying ahead with innovative and sustainable stand designs will be crucial for businesses looking to make a significant impact at events and exhibitions.

In today's dynamic marketing landscape, businesses must continually innovate to capture the attention of their target audience. One of the most effective strategies for creating a memorable brand presence is through the use of pop-up and exhibition stands. These portable, customizable displays provide an engaging way for brands to interact with potential customers and make a lasting impression. Here’s a detailed look at the significance, benefits, and trends of pop-up and exhibition stands in modern marketing.The Evolution of Pop-Up and Exhibition Stands

Popup stand and Exhibition stand have come a long way from basic, static displays. Traditionally, these stands served merely as information booths, but modern designs have evolved to incorporate interactive elements, high-quality graphics, and modular capabilities. This evolution reflects the changing needs of businesses and the increasing demands of consumers for engaging and interactive experiences.

Key Benefits of Pop-Up and Exhibition Stands

1. Enhanced Brand Visibility Pop-up and exhibition stands are designed to be visually striking and eye-catching. With high-quality graphics, lighting, and interactive elements, these stands draw attention and make your brand stand out in a crowded environment. This visibility is crucial for brand recognition and recall.

2. Flexibility and Customization One of the greatest advantages of modern pop-up and exhibition stands is their flexibility. Businesses can choose from a variety of designs, sizes, and configurations to suit different events and spaces. Customization options allow for the integration of brand-specific colors, logos, and messaging, ensuring that each stand aligns perfectly with the brand's identity.

3. Portability and Ease of Use Modern stands are designed for ease of assembly and portability. Lightweight materials and tool-free assembly options mean that setting up and dismantling the stands is quick and hassle-free. This portability is especially beneficial for businesses that participate in multiple events throughout the year.

4. Cost-Effectiveness Investing in a high-quality pop-up or exhibition stand can be more cost-effective in the long run. Reusable and durable, these stands can be used for multiple events, providing a high return on investment. Additionally, the ability to reconfigure modular stands for different setups can save money on purchasing multiple displays.

5. Enhanced Engagement Interactive elements such as touchscreens, virtual reality, and augmented reality can be integrated into pop-up and exhibition stands to create an immersive experience for visitors. These elements not only attract more foot traffic but also engage visitors, providing them with a memorable experience that increases the likelihood of brand retention.

Trends in Pop-Up and Exhibition Stands

1. Sustainability As environmental concerns become increasingly important, there is a growing trend towards sustainable exhibition stands. Brands are opting for eco-friendly materials and production processes to minimize their environmental impact. Reusable components and modular designs also contribute to sustainability by reducing waste.

2. Technology Integration The integration of technology is a significant trend in the design of pop-up and exhibition stands. Interactive touchscreens, social media walls, live streaming, and virtual product demonstrations are becoming common features. These technologies enhance visitor engagement and provide valuable data on visitor interactions.

3. Minimalist Designs Simplicity and elegance are becoming popular in exhibition stand design. Minimalist stands with clean lines, open spaces, and strategic use of lighting create a sophisticated and welcoming atmosphere. This design approach helps to avoid clutter and makes the stand more inviting.

4. Multi-Functional Spaces Exhibition stands are increasingly being designed as multi-functional spaces that can serve various purposes, such as meeting areas, product demonstration zones, and social media interaction points. This versatility allows businesses to maximize the utility of their stand space and cater to different visitor needs.

Conclusion

Pop-up and exhibition stands are powerful tools in the arsenal of modern marketers. They offer unparalleled opportunities for brand visibility, engagement, and interaction in a variety of settings. With their flexibility, customization options, and integration of technology, these stands can help businesses create memorable experiences that resonate with their target audience. As trends continue to evolve, staying ahead with innovative and sustainable stand designs will be crucial for businesses looking to make a significant impact at events and exhibitions.