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Founded
in 2013, Altigreen is in the business of accelerating a customer’s smooth
transition to an all-electric or hybrid electric vehicle through its
indigenously developed full technology stack. Being a new market concept and a
startup, Altigreen required a strong push to get conversations started in this
space.Click here for more information PR Agency Delhi
The
client approached The PRactice in the winter of 2016 when Delhi’s dilemma with
smog and rising pollution was at its peak.
This
strategy was executed by driving a narrative around Altigreen’s journey as a
startup and through crafted messaging on an innovative green brand.
Our Strategic Media Relations program
pursued
an approach that capitalized on the relevancy of the brand solution in the
light of heightened concerns about the environment. This strategy was executed
by driving a narrative around Altigreen’s journey as a startup and through crafted
messaging on an innovative green brand. This messaging had to resonate with all
the stakeholders in the space. Click here for more information PR firm DelhiWe were able to galvanize interest about the category and
the brand in the media leading to a successful outcome:
In
six months, the PRactice had generated successful high-impact stories in 18
Tier 1 mainline publications and electronic media such as ET, CNBC, TV 18, HBO,
etc. Efforts are now on to establish a thought leadership positioning for the
brand in the extremely relevant yet less explored landscape of green mobility.