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Differences Between Chatbots And Live Chats : Which is Better Business
Chatbots and live chatsare a fixture of customer communications. You should know the key differences before investing in these solutions. Let's discuss it. Chatbots and live chats are a staple of the online experience. In this post, we lay out 7 key differences between chatbots and live chat, before discussing which might be ideal for your business. As businesses seek to take more of their communications online, text-based communications can be leveraged to facilitate rapid customer service and customer support.
Both solutions are stealing the limelight from traditional channels like email or phone. But should you go for human-powered live chat or automated chatbot software? Yet chatbots and live chat systems run very differently and it’s important to understand the pros and cons of each. Brands can save money, get more bang for their buck, take the strain off their contact centers, and boost sales.
Live chat- Live chat is the touchstone of customer support. When the customer has a query, a member of the live chat team will reply through chat interfaces. The inherently conversational nature of live chat delivers direct experiences with a human touch – a win for customers who get their problems resolved without leaving the page they are on. Plus, it’s much easier to reroute more complex problem solving to the right team on a video call.
Chatbots- Chatbotshave come a long way since way back when. With new strides in machine learning and natural language technology, today’s bots are smarter, better at having conversations, and lightyears more helpful. Businesses can automate customer interactions via a chat interface; AI-driven software does the rest. In order to offer customers an exceptional experience, businesses need to meet and exceed their expectations in a way that distinguishes them from competitors.
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How Inflation Impacts Multi Location Brands
Local search becomes very important during times of inflation or economic turmoil. Darcy discusses how inflation impacts multi location brands. Let’s dive into how inflation can affect multi-location businesses and discuss how your brand can adjust its localized marketing efforts to align with consumer needs during this time. This increase has influenced consumer shopping habits, which can, in turn, impact your multi-location business’s bottom line. As you’d expect, consumer needs change depending on the economic climate.
A Look Into Consumer Search Behaviors- During a time of inflation or economic turmoil, local search becomes very important. Recent data from SOCi has shown that rising gas prices have increased searches related to the category “gas and convenience,” as seen in the graph below. The most significant increase in search volume occurred from January 2022 to June 2022, when gas prices were at their highest.
Improve Local Search Efforts to Meet Consumer Expectations- Now that you understand the increased importance of local search during this time of inflation, what can your multi-location business do to level up its local search efforts? If you haven’t already claimed and updated your local marketing& listings with accurate business information, that’s an essential first step. If you’re just starting with local listings, platforms like Google, Yelp, and Facebook are great places to begin.
According to the U.S. Bureau of Labor, consumer prices have increased an average of 9.1 percent from June 2021 to June 2022. Search results for “gas stations near me” or even a search as simple as “Chevron” revealed the closest locations for gas while also including the prices of a regular gallon. These search results indicate that consumers are searching for gas more frequently to see the prices ahead of time so they can make an informed decision on where to purchase.
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AI in CyberSecurity & its Benefits
AI presents many advantagesand applications in a variety of areas, cybersecurity being one of them. While AI is used in many fields, cybersecurity has drawn particular attention due to the increasing number of attacks and the rising speed of threats. A solution that can keep up with the pace of the growing attacks is necessary for organizations. In this article, we have highlighted various benefits of AI in cybersecurity. With fast-evolving cyberattacks and rapid multiplication of devices happening today, AI and machine learning can help to keep abreast with cybercriminals, automate threat detection, and respond more effectively than conventional software-driven or manual techniques.
Benefits of AI in CyberSecurity-
Can Handle A Lot Of Data- In every business, a significant amount of data is moved daily between customers and businesses on the company’s network. Due to this, they require data protection from cyber-attacks, yet cybersecurity cannot find every threat. However, if AI is combined with cybersecurity, one can quickly identify any threat disguising itself as routine activities. It can scan huge amounts of traffic and data because of its automotive nature.
In this advancing world of technologies, it is difficult to maintain network and database security. But by using AI to bolster their security architecture, businesses may make a significant step toward enhancing their security. AI is now increasingly included in next-generation cybersecurity solutions as a first line of defense. As AI evolves it is becoming even more robust, assisting organizations in providing better cybersecurity.
Enhances Security and Prioritizes Cyberattacks- As hackers use sophisticated strategies, businesses are now facing new challenges. It becomes difficult for a corporation to prioritize security responsibilities as a result. Negligence and human mistakes are the greatest risks that make security more difficult. This is where implementing AI on the network helps firms identify various attacks, prioritize them, and take the necessary precautions to stop them.
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MarTech Interview with Arsen Avakian on Digital Media
Arsen Avakian, Co-founder and CEO, Cooler Screens highlights in an Martech Interview on Digital Mediause cases of digital media opportunities driving growth and introduces us to the product features of the Cooler Media Platform. Brands can tell their story digitally, which creates an opportunity for better measurement so they know what’s working and what’s not.
The lightbulb moment was realizing we could digitally augment physical retail to provide a better consumer experience. Unlike any other solution that has come before it, the Cooler Screens platform captures the power of the latest digital technology including IoT, cloud, edge computing, artificial intelligence and high-resolution displays to transform brick-and-mortar retail.
The Cooler Screens platformdelivers a complete digital media and merchandising platform that serves the entire retail ecosystem including consumers, retailers and product brands. Our platform is comprised of four key components as Cooler Media, Cooler Analytics, Cooler Marketplace & Cooler Edge. Our vision is to expand Cooler Screens across all areas of the store and modernize physical retailto be digitally enabled.
About Arsen Avakian: Arsen is the Founder and Chief Executive Officer of Cooler Screens. Prior to Cooler Screens, Arsen founded Argo Tea in 2003. He built it into one of the most respected CPG tea brands and the largest tea café chain globally. His prior entrepreneurial experience includes starting up Bluemeteor, an internet software outsourcing company, and working in management consulting.
About Cooler Screens: Cooler Screens is transforming retail cooler surfaces into IoT-enabled screens. Our media platform reimagines the brick-and-mortar shopping experience for consumers in the cooler and freezer aisle while delivering new marketing opportunities and smart merchandising for brands and retailers.
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