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How to Repurpose Content for Email Marketing Campaigns
Email marketing campaignshave always been one of the most effective ways of marketing. How can one re-purpose their existing content to use effectively in emails? Ever since Bill Gates wrote his 1996 essay, ‘Content is king’, it is a phrase that’s often emphasized. If you do any sort of marketing, then it revolves around the content you produce. And, in many cases, good content is specifically tailored and aimed at your target demographics. What we produce as content also says much about who we are as a business.
When it comes to email marketing, we need to be very careful with what we send in order to retain the customers’ attention and interest. Knowing email marketing trends that will help with success can be of huge benefit. And choosing the right email app with great features can also assist us. But what if we have great content already created? How do we repurpose that for our email campaigns?
Planning your repurposing- So, you have a wealth of great content that you want to start repurposing so you can use effectively in emails? The first thing to do is make a plan:
Define your goals- What are the goals, or micro-goals, of your email marketing campaign? Is it to increase your sales? To direct customers to a particular site or landing page? To increase customer engagementlevels? To spread awareness of a new product? Or to help with onboarding?
Many might even describe our content, in all its forms, as almost a type of art. We use it to inform, educate, entertain, and entice. We weave words, images, and videos into stories that we hope will beguile our customers and lead to sales. But content is not all equal. What works well on one platform may not translate well to another one and this is something we must focus on.
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Crafting the perfect B2B Marketing Plan
B2B marketing can increase the overall turnover of any business. The catch is to craft the perfect B2B marketing planaccording to your need. It’s an exciting time being a B2B marketer. Tech advancements have changed the landscape for good, also how you build B2B marketing plans. You get straight to the point and keep it informational. B2B marketing plans can be hard to get right. This blog will change that for you. Let’s get into it!
B2B marketers juggle a ton– from planning trade shows to executing streamlined marketing campaigns. They need to drive demand, create awareness, and spark customer loyalty. But ad hoc marketing doesn’t bring long-lasting success; you must work for it. Planning well is your only option. The conversions rely heavily on intent because the audience must be actively searching for solutions like yours in the market when you reach out with your proposal.
It’s about your Audience- Audience knowledge is one of the deciding factors for your marketing success. Buyer personas are incredibly helpful in targeting the right audience because no matter how great the marketing, if it does not reach the right people, it is bound to fall flat. Marketing to businesses (B2B) differs a great deal from marketing to individual customers (B2C). B2B focuses a lot on content marketing.
The Brand & Channels- A B2B marketing plan must have branding strategies. Ask questions like- how do you position your brand in the market? What’s your brand identity? What are your competitors doing that’s working out well for them? Could you implement it or tweak the existing strategies in some way? What are the loopholes/ gaps in the competitors’ business strategies you can fill in? Understand which stage your prospects are in their customer journey, and create your value propositions for that B2B funnel phase.
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Guide to Measuring Your Video Marketing Efforts
Businesses have various marketing channels, one of them being video marketing. Are there any metrics to measure the success of the strategy? Marketing is how companies drive sales, generate leads, and drum up brand awareness. Over 86% of businesses told Wyzowl that they use video marketing as part of their strategy. So how do you measure the success of your video marketing strategy? Let’s dive in!
TikTok, YouTube, Instagram, Facebook, and LinkedIn all have a unique role to play in your video marketing strategy, as your target customers could be everywhere! In fact, if you’re a B2B brand, HubSpot reports show that LinkedIn is projected to take over as the most popular video channel for B2B marketers in 2022. But just like every other form of marketing, it has to work. That means only 14% of marketers haven’t heard the news. Video is the new king of marketing.
What to Measure- Whatever goal you set out to achieve at the start of your campaign is the primary metric you should measure. If you’re looking to boost customer engagement, you’ll be looking at likes and comments. If you want more sales, you’ll be following the money. Or, if your goal was to increase conversions, you’ll want to measure click-through rates. However, all metrics tell a story. Here are some specific goals and how to measure them.
View Count or Unique Viewers- This isn’t the final word on success, but it does speak to reach and performance. A big number for view count can prove your content is attractive and interesting. Each platform shares view counts differently or even has a minimum of seconds required before a video can count as “viewed,” like YouTube’s 30-second rule. Facebook is a little more generous with only three seconds, but this can potentially skew your numbers.
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Develop a Successful Marketing Automation Strategy
Marketing is complex and there are many steps involved, especially with online marketing. So how do you simplify and make marketing easier? So how do you simplify everything? How do you make marketing easier? The answer is automation. We’ll break down what it is below, and how to develop marketing automation strategies!
Developing a Successful Marketing Automation Strategy- You’ll need to do some manual work before relying on automation. This’ll include the following steps.
Research Your Market- One of the cons of automation is that it requires initial input on your part. Automated software does not track new markets and trends by itself. You need to do research to find out which products work best in your line of service (and) the kinds of customers you want to attract.
Define Your Ideal Customer- You need a profile of the demographics your marketing targets. You can develop multiple profiles (but not too many). This should be the main result of your research. When creating profiles of ideal customers, focus on metrics that matter to your sales.
What is Marketing Automation?- It means outsourcing marketing to AIs or robots. Many programs can take over the routine tasks related to marketing. And specifically, we mean marketing that looks at sending automated messages through: Social advertising, Email, Advertising. Set those up, and you save hundreds of hours and thousands of dollars! But why automate your marketing? What are the pros to doing so, and what are you outsourcing exactly? We’ll discuss all of those details below!
The Pros of Automated Marketing- It’s effective to the point of becoming a business standard. As of 2022, 51% of businesses in the US have marketing automation strategies. Plus, 58% of B2B should adopt them throughout 2022. This makes marketing automation less of a nuance, and more of a requirement.
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Best Video Advertising Trends for 2023
Marketers are pushing their brand advertising with more creative video content to make a difference. Are you prepared to catch the video advertising trends 2023? Nowadays, marketers are using short visual content to attract consumers. But the key to advertising lies in consistency and more engaging video content. Video advertisements are done through various digital platforms but social media video content consumption is at its peak. Organizations must focus on social media platforms to generate more revenue.
For social media advertising, there is a need to assess a particular audience segment that likes to watch brand video content to get information about the product or services. Similarly, businesses need to optimize various trends and strategies to get an edge in the competitive market. Organizations must focus on short visual content for social media platforms to engage more customers to stand out in the crowded market.
According to Statista, around 3.1 bn viewers consume digital video content. Still, video advertising does not depend on visuals and cinematography only; it requires relevant text content to get more market attention. Organizations must focus on the target audience and use proper captions, titles, descriptions, tags, trending keywords, subtitles, thumbnails, and hashtags for their video advertisements. The allocation of an appropriate budget for video marketing, using multiple marketing platforms, and social media influencersare necessary to get more engaging content for the audience. Following are some of the best trending ideas for video advertising.
Trending Video Advertising Strategies
Social Media Video Advertising- Most consumption of video content is through social media. The user base of various social media platforms like YouTube, TikTok, Instagram, and other similar platforms is rising.
OTT Video Advertising- Over-the-top (OTT) platforms are seeing an increase in personalized content assisting marketers in reaching their target demographic. To better understand the psychology of the viewers, OTT is making certain data available to track current trends.
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Martech Interview with Xun Wang on Technology Innovation
Businesses strive to make their presence in their target markets. In a Martech interview on technology innovation, Xum Wang shares light on Is there a technology that can support this effort? The rise of data technologies has enabled marketing software to be more efficient than ever. We are no longer constrained by only using small bits of data to gain insights.
Bloomreach’s road to MACH certificationbegan 24 months ago and it’s given us the unique opportunity to evaluate each aspect of our technology — from newer products to ones that have been around for a while — through the lens of today’s commerce landscape. Think of it as an insurance policy for companies who want an extra layer of protection around technology innovation. With this certification, we’re showing existing and potential customers that our solutions are built to adapt as their business and technology needs evolve.
We believe marketing teams, customer experienceand other tech buyers should always have a tech stack that drives the best results for your business and the best experience for your customers. Developing a meaningful relationship with your customers from start to finish requires the use of data and software tooling. When marketers personalize and direct the right message to the right customer at the right time, this creates a seamless customer journey that could mean the difference between a purchase and an abandoned cart.
About Xun Wang- Xun Wang is passionate about technology and engineering and has held several executive engineering leadership roles both at high-growth start-ups and at large-scale corporations. He is at his best helping engineering teams build innovations that lead to successful business outcomes.
About Bloomreach- Bloomreach empowers brands to deliver customer experiences so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer.
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