© Copyright Our Wall
How SaaS Companies Benefit From In-App Messaging
In-app messaginghas many benefits relating to customer service, retention rates, marketing opportunities, and more. Find out how SaaS companies can leverage it! Communication is at the heart of everything. In this article we enlighten In App Messaging benefits for SaaS Companies. We are a social species. Our social nature extends into every aspect of our lives, from confiding in our friends about that date we had on the weekend to exchanging notes with strangers online about the best Halloween movies, ranked (Rocky Horror Picture Show needs to be in the top 10).
In-App messaging is no exception. When we’re using our favorite apps and an update needs to be installed, the best way to find out about it is within the app. Keeping everything in one place so that we’re not getting emails about apps, or texts about emails, or texts about emails about apps, makes life easier. It also stops us from getting cranky (or crankier) on a Monday morning. There are quite a lot of benefits to compelling in-app messaging that we’ll get into, but first we’ll cover a couple of key questions:
What is in-app messaging?- Unlike the app notifications that pop up on your phone or laptop when you’re not using the app, in-app messaging consists of targeted notifications that pop up when you are using the app. This can include the likes of banners, tooltips, chatbots, and product notes to name just a few. When done well, they’re personalized and relevant to what you happen to be doing.
What are SaaS companies?- SaaS has nothing to do with being sassy, unfortunately, and everything to do with Software as a Service. Not that they have to be mutually exclusive. So, a SaaS company is one which provides software as a service to customers on a subscription basis. Some examples include online voip phone systems for small business, photo editing software, and show streaming apps. If you have an app on your phone, then you are already familiar with SaaS.
Are you missing out on modern marketers' needs in the digital era? Want to stay updated with Marketing Technologytrends?
Discover the latest marketing tech tools and techniques with Martech News. Follow us on MTC Podcastfor new episodes and updates.
How To Implement Chatbot Software On Your Business Website
Advances in artificial intelligencehave made it easier and more affordable to answer vital customer queries with a custom chatbot. Budding entrepreneurs know that the quality of the customer experience can make or break a small business in its early days. Implementing chatbot software on business websiteis necessary. Even business owners learning how to make a website as a beginner understand that customer service overheads can be too high when first getting a business off the ground. Recently, machine learning and language processing has narrowed the gap between human agents and virtual assistants in answering questions and solving customer issues.
Define the Chatbot’s Purpose- Research shows users are increasingly happy to talk to intelligent chatbots because getting an immediate response is the most important factor in assisting customers and website visitors. Whether it’s a simple welcome message, a basic FAQ bot, or a whole Facebook messenger chat widget, defining the purpose of chatbots means knowing where on the site it will go and defining the customer journey with that chatbot.
Choose Your Own Chatbot Platform- You don’t need to create a chatbot from scratch to improve customer service through conversational software. Companies are finding that it is possible to cut customer service costs by 30% with the help of a conversational AI bot. It’s easy to integrate chatbot software into your business site with the help of popular chatbot platforms such as WotNot, Intercom, Drift, and others.
Plan the Chatbot Conversational Flow- With the correct conversation flow, smart chatbots can fulfill almost everything users expect from a human customer support agent. Chatbot developers might do this in several ways. Using a rule-based chatbot, either from a bot builder, or creating a simple chatbot flow available on messaging platforms such as Telegram, WhatsApp, or Messenger, is the fastest way to build a chatbot. Simple chatbots and rule-based bots are familiar to most users and may follow a basic algorithm or even auto-direct customer requests to a different resource.
Are you missing out on modern marketers' needs in the digital era? Want to stay updated with Martechtrends?
Discover the latest marketing tech tools and techniques with Martech News. Follow us on MTC Podcastfor new episodes and updates.
Data Visualization to Enhance Digital Marketing Strategy
Data visualization is a proven techniquethat helps businesses deliver data in the most effective way. Discover how data visualization can enhance digital marketing strategy! Hence, we can surely say that data visualization can make a big difference to the company’s digital marketing strategy. So without further ado, let’s dive and check how to use data visualization techniques to reap the benefits through an enhanced digital marketing strategy. In order to interpret this data easily, we must have ways to paint this picture for simple understanding. And that’s when data visualization comes into the picture.
Data visualization gives businesses a clear picture of what the information means through creative way of maps and graphs. This technique allows businesses to easily identify trends, patterns, and outliers within large data sets that are easily understandable to the human mind. Data visualization is a proven technique, which can help businesses deliver data in the most effective way possible. Apart from identifying trends, it can help businesses to improve in the areas that require focus and concentrate on factors like customer satisfaction and dissatisfaction.
Creating Sharable Content- It is time and again noticed that infographics, whitepapers, and custom images help gain traction on social mediaposts. By taking the latest data available from the survey reports, businesses can turn it into an image that can be further shared on social media helping to portray businesses as an authority. For more enhanced results, companies can tailor content towards their own industry making them share insights on industry trends
Gaining a Better Understanding of Customers- The first and foremost step is to utilize the client demographic information and create a buyer persona. Additionally, businesses have to have a better understanding of where to find new leads online. Diving into social analytics, businesses can find which leads magnets can work the best for them and also what time of the day or day of the week is the most effective for posting and getting traction.
Are you missing out on modern marketers' needs in the digital era? Want to stay updated with Marketing Technologytrends?
Discover the latest marketing tech tools and techniques with Martech News. Follow us on MTC Podcastfor new episodes and updates.
Redefining Your Martech Stack With DAM and DXP
Marketing teams are responsible to produce engaging, and accurate content to nurture prospects and encourage purchase intent. How can DAM and DXP redefine the Martech stack? Nearly every digital experience today centers around persuading audiences to engage with your content and digital brand assets. Marketing teams are responsible for rapidly producing a growing amount of compelling, engaging, and accurate content to support customers and nurture prospects who have the intent to purchase.
Streamlining digital experience workflows- Digital experience capabilities are highly influenced by the technology a marketer has access to, and complex organizational workflows are one of the main obstacles to producing meaningful content quickly. As it stands, many teams are working across separate systems that can be difficult to manage or integrate. Likewise, when marketing teams must rely on IT to accomplish critical tasks like spinning up new websites or apps, the entire experience cycle slows down and time that could otherwise be spent innovating is lost. Instead, marketers should look to streamline and automate their workflows supported by DAM and DXP technologies.
According to Forrester research, digital marketing and e-commerce decision-makers identified organizational and content silos as the top barrier to delivering a more successful digital experience. In this article, I explore how redefining your Martech stack with a digital asset management (DAM)system and digital experience platform (DXP) will ensure marketers like you are better poised to competently deliver the experiences that set your brand apart.
You could say you are tasked with marketing at the speed of the world, while also maintaining a competitive advantage through the introduction of more and better experiences. With numerous digital assets and data underpinning your digital experiences across a variety of channels, the challenge is ensuring you can successfully reach your customer at the right time, with the right message. With so many variables, you’re probably struggling to streamline workflows and overcome content chaos, all while maintaining brand consistency. Success lies in taking an innovative approach to the technology you are using.
Are you missing out on modern marketers' needs in the digital era? Want to stay updated with Martechtrends?
Discover the latest marketing tech tools and techniques with Martech News. Follow us on MTC Podcastfor new episodes and updates.
Top Ecommerce Marketing Platforms for 2023
Glance through this listicle to make your entrepreneurship dream come true. Know the top ecommerce marketing platforms for 2023! The world at large is witnessing a huge shift in people’s preferences in the way they shop. With powerful features that make business convenient, cost-efficient, and economical for both buyers and sellers, it’s an exciting time to set up shop online.
As the e-commerce scene is on the rise today, there are tons of options in platforms to choose from. Choosing the right e-commerce platform for your business is one of the crucial steps to ensure a profitable trade. This blog will help you choose from the top 5 e-commerce marketing platforms that are present in the market today and will suit your specific needs.
Shopify- Shopify is arguably the biggest e-commerce platform today. Its extensive features make it the preferred platform to market any kind of business. From small-scale side hustles to large-scale enterprises, Shopify has room for it all. The platform is immensely versatile and holds the capacity for almost any kind of business, be it B2B or B2C, online or offline. From setting up an online store to payment processing, Shopify caters to all your business needs. The Shopify team has built a new exciting program called ‘Shopify Capital’ that helps merchants in need get funding more efficiently.
BigCommerce- BigCommerce is infamous for being one of the world’s leading open e-CommerceSaaS platforms. Its low total cost of ownership and highly flexible APIs make it a preferred marketing platform. BigCommerce offers users a compelling combination of high customizability and flexibility of open-source marketing platforms and the hassle-free nature of SaaS. The marketing platform’s best-in-class APIs swiftly integrate with the existing tools and systems of corporations and synchronize and centralize all the data. This comes in especially handy for companies that are already established and have been working with older technologies.
Are you missing out on modern marketers' needs in the digital era? Want to stay updated with Marketing Technologytrends?
Discover the latest marketing tech tools and techniques with Martech News. Follow us on MTC Podcastfor new episodes and updates.
Top Predictive Analytics Trends in 2023
With the advent of big data analytics, what does the future of businesses look like? Find out in this article on top predictive analytics trends in 2023! It is quite clear that data analytics trends will play a major role in shaping the future of businesses. Those utilizing analytics and its key trends will be the frontrunners of the industry. In this blog, we have listed the top predictive analytics trends in 2023 that will dominate the industry dynamics. Scroll through to know them all.
Data is at the heart of any business looking to scale exponentially in the current cutthroat market. While some organizations have built their entire business models around data, most companies today regularly capture, analyze, and store colossal amounts of data to drive their business outcomes. Big data analytics, data science, and artificial intelligence are just some of the key trends that are accelerating growth in various market sectors today by drawing up conclusive patterns, capturing insights, tracking consumer behavior, improving customer engagement, and much more.
Artificial Intelligence- Modern technologies like machine learning, artificial intelligence, robotics, automation, and more have revolutionized many businesses. Data analyticsis evolving at pace with AI and unlocking new potentials for businesses by predicting demand and increasing sales. By formulating processes that are efficient and effective, AI is improving warehouse stocking levels and speeding up the transit period for increased customer satisfaction. A good AI system can dramatically accelerate the growth of any business as it is highly adaptable, protects personal data, is time-efficient, and offers high ROI as well.
Data Democratization- Data democratization is here to empower everyone in the organization regardless of their technical expertise. This allows everyone to interact comfortably with the data and to discuss it confidently, eventually leading to better business decisions and customer experience. Data democratization is enabling non-technical users to gather and analyze data without the assistance of IT staff, system administrators, or data stewards.
Are you missing out on modern marketers' needs in the digital era? Want to stay updated with Martechtrends?
Discover the latest marketing tech tools and techniques with Martech News. Follow us on MTC Podcastfor new episodes and updates.
Need of Virtual Assistants for Businesses
Businesses have automated many processes, including customer services with virtual assistants for business. But can they provide a human touch for customer interactions? In the tech era, businesses have digitally transformed to serve their customers better. Customer experience shapes the business reputation, enhancing the possibility of sustaining in marketplaces. It is the foundation for customer acquisition by tapping into new markets in different demographics. As attending to customer needs is vital, businesses need a virtual assistant to redirect customers to concerned departments for their query resolutions.
What is a Virtual Assistant?- A virtual assistant is a remote employee giving administrative support to your business. They do all tasks which an executive assistant usually handles. Some crucial examples could be scheduling appointments, phone calls, and more. They are independent contractors, but in some instances, they can work remotely. However, these processes must require human intervention. Machines cannot answer all questions; human interaction is the key to knowing what the customer wants.
Businesses and Virtual Assistants- While many businesses have turned to digital transformationto increase workforce efficiency, there are feasible options that can lend them a helping hand on this front. One of them is a virtual assistant. However, businesses must identify monotonous tasks to draw the required ROI from this mechanism. A virtual assistant can collect customer feedback to know the improvement areas. These answers pave the road for businesses to serve the markets better.
Which tasks do they perform for businesses?- As mentioned above, virtual assistants offer remote support for businesses; they do not have a to-do list. These tasks differ according to the nature of a business. Below are some standard task sets they perform in a corporate setting: From a broader business perspective, organizations can look forward to expanding in international markets. It increases the probability of knowing various customers and building your virtual assistant to handle prospective queries. These conversations enhance the organization’s goodwill and increase customer loyalty.
VisitAITechParkfor cutting-edge Tech Trends around AI, ML, Cybersecurity, along with AITech News, and timely updates from industry professionals!
Top Proximity Marketing Tactics And Tools 2023
Following tech innovations, digital marketing has become vital for marketers. How does proximity marketing influence buyers and aid in purchase decisions? Proximity marketing is an instant and personalized solution that helps to engage consumers and understand their buying behavior which enables buyers to make purchasing decisions. Read on to know more about proximity marketing tactics & tools in 2023!
Why is proximity marketing important?
Business entities can easily target consumers by geo targeting feature
Increases engagement by just downloading mobile applications
Bluetooth/beacons help to pitch products through app notification
Proximity marketing allows a competitive advantage for marketers
Proximity marketing offers a personalized experience to consumers
What is Proximity marketing?- Proximity marketing is also known as hyper-local marketing. This marketing tactic helps consumers get notified of offers, coupons, and discounts allowed by certain stores or shops specifically designed for that particular individual. Personalized advertising is restricted to the specific local area based on the technologies like Bluetooth, beacon, WiFi, geofencing, near-field communications (NFC), and QR codes.
How does proximity marketing work?- Hyperlocal marketing is useful to target potential customers with more customized advertisements based on buying patterns. Proximity marketing tools & tactics also analyze the particular location and influence consumers’ purchase decisions in the near future. Local advertising consists of small shops, local area marketers, shopping complexes, city blocks, store outlets, and small places where businesses pitch and promote their products and services.
Tech use in Proximity marketing
QR codes: Quick response codes are easy to pitch the product/services and engage consumers. The user can get more information about the product or service quickly, and the information is sent directly to their device.
WiFi: Near-real-time proximity marketing maximizes engagement with customers in targeted areas through real-time communication.
NFC: Near Field Communication (NFC) marketing is a proximity marketing channel used to interact with a location or a physical object at a small distance.
Are you missing out on modern marketers' needs in the digital era? Want to stay updated with Martechtrends?
Discover the latest marketing tech tools and techniques with Martech News. Follow us on MTC Podcastfor new episodes and updates.
Top 5 iPaas Benefits with Suitable Examples
In business, data sharing drives the decision-making process. An iPaaS simplifies the process. Are there any platforms supporting the process?
What is an iPaaS?- An iPaaS or integrated Platform as a Service is a solution to automate business processes by data sharing through business applications integrated across all departments. Leveraging this solution can increase workflow efficiency by reducing dependency on applications such as spreadsheets and email.
Easy to implement multi-cloud- As a business does not rely on a single vendor to manage its processes, an iPaaS makes it simple to connect these solutions. iPaaS eases cloud integration enabled with multi-cloud management. A central portal with easy-to-use controls can make monitoring and coordinating easy.
Enables API initiatives- Every business has different API sets, and their nature differs according to the purpose leading to data inconsistencies. The IT teams are benefited from this aspect as they can measure API performance and its lifecycle through iPaaS on the same platform. An iPaaS bridges this gap making data consistent and readable.
Cost-effective integration- Moreover, the subscriber will pay for the required service level rather than an upfront investment. It gives the user the freedom to predict expenses. An iPaas integration lets you connect the other app in minutes. While achieving this, the iPaaS provider manages to keep the subscription amount affordable.
Adaptable and User-friendly- As iPaaS is adaptable, it can quickly adapt to changes or add a new requirement as long as your mobile appsare responsive to the modifications. With this distinct feature, the integrated solution will grow with your business.
Better data security and compliance- The management and security features of iPaaS are advanced compared to other platforms. Furthermore, it should also offer the latest enterprise authentication technology. The iPaaS solution should meet all regulatory and compliance standards.
Are you missing out on modern marketers' needs in the digital era? Want to stay updated with Martechtrends?
Discover the latest marketing tech tools and techniques with Martech News. Follow us on MTC Podcastfor new episodes and updates.
Basics of Neural Network Technology
Neural networks are complex, integrated systems that can analyze data more accurately and quickly than humans. Why is this technology so important today? Artificial Intelligence (AI) is a term used frequently in science and technology, and recent developments have contributed to AI’s increased use in all industries. Machines could learn from their errors and do tasks more efficiently using AI. The Artificial Neural Network Technology, which is modeled after the structure of the brain and helps computers and machines behave more like humans, is one of its innovations. This blog will give you a better understanding of AI Neural Networks’ design and how it operates.
What are Neural Networks?- A neural network is an artificial intelligence technique that instructs computers to process data like the human brain. It is a process that combines AI and ML techniques known as deep learning that uses interconnected neurons or nodes in a layered structure to mimic the human brain. Computers can use this to build an adaptive system that helps them continuously get better by learning from their mistakes. As a result, artificial neural networks accurately tackle issues like summarising documents or identifying faces.
The neural networking technique uses cutting-edge technological ideas like fuzzy logic, gradient-based training, and Bayesian methodologies. Since one level of neurons feeds the next, a system like this is known as feedforward. In the domains of AI, machine learning, and deep learning, neural networks enable computer programs to identify patterns and resolve common issues by mimicking the behavior of the human brain.
How does neural network technology work?- Neural network technology relies on a sequence of many different processors operating together and in parallel as opposed to the conventional approach of computation using a central processing unit. They are made up of several groups of nodes known as neurons, each of which is programmed to recognize patterns, decipher data, and respond to stimuli, or, in certain situations, to start an autonomous activity. These neurons are frequently arranged in increasing knowledge layers, with one layer feeding into another to carry out more challenging tasks.
Visit AITechParkfor cutting-edge Tech Trends around AI, ML, Cybersecurity, along with AITech News, and timely updates from industry professionals!