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Perfect Customer Journey with AdTech and MarTech
The focus on digital channels and content has led to the convergence of AdTech and MarTech. It only makes sense to combine the power to spark engagement at all stages of the customer journey with AdTech and Martech. But how can you connect the two for personalization? To serve your customers better, you need a holistic approach to CX and understand your audience better. This blog post will help you explore the right data points to squeeze the most out of your marketing and advertising efforts. Let’s dive in!
The blend of AdTech & MarTech- Businesses have been treating AdTech and MarTech as two distinct entities, but with the new digital space, there’s an inevitable overlap. Adtech allows brands to plan, create, and measure digital ad campaigns. Your marketing technologies stack can help you efficiently manage multiple online marketing activities across different channels. MarTech, on the other hand, helps you create and manage digital marketing campaigns.
Optimization- The modern customer is empowered. Brands need to optimize their marketing and advertising efforts to target their audience better with relevant messaging. Businesses are spending a massive amount on advertising; you must get comprehensive data (including behavior, demographic, and intent) to connect with your customers and drive campaign success. It’s time to get the ad placements right. A CDPcan help a great deal with the optimization process.
The convergence of AdTech and MarTechis an indispensable step in harnessing data for transformational efforts. There are new platforms to explore for marketers, such as video streaming, vodcasts/podcasts, digital forums, vlogs, and more. Publishers can choose the right platform to showcase their ads with advertisers that get them high viewability. It would help brands unify data to make more profitable investments in marketing and advertising technologies.
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Benefits of AI in CyberSecurity
AI is increasingly integrated into businesses and used across many applications. What benefits does AI have for cybersecurity? In this article, we have highlighted various benefits of AI in cybersecurity. Cutting-edge technologies influence our lives, and there is a greater chance that anyone, including businesses and individuals, may become the target of a cyberattack. Today, everyone has access to new opportunities as we move into the digital age.
Artificial intelligence (AI)assists under-resourced security operations analysts to deal with the threats as cyberattacks increase in volume and complexity. These technologies are developing, gathering information from the past, the present, and the future to identify new types of attacks that might take place now or in the future.
Benefits of AI in CyberSecurity-
Identifies Unknown Security Threats- AI in cybersecurity can detect both known and unknown risks in an organization’s network in addition to recent threats. It is crucial to employ contemporary solutions, such as AI, to stop such attacks. Such unidentified threats have the potential to harm the network. AI can lessen the effects of hacking or the millions of attacks by hackers with various goals.
Accelerates Detection & Response Times- The initial step in securing a company’s network is threat detection. If businesses could immediately identify some untrustworthy data, they would be able to protect themselves from any network irreversible damage. Unlike a person, AI completes such jobs more quickly and makes security tasks simpler.
Offers Better Vulnerability Management- Vulnerability management is essential to protecting a network within a company. With the help of AI analysis and access to the currently in place security solutions, one can achieve better vulnerability management. AI has enabled organizations to monitor vulnerability and timely safeguard corporate systems. In essence, it aids in system assessment quicker than cybersecurity experts, which increases the capacity for critical thought.
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How working with Micro-Influencers can be profitable?
Brands and marketers started to attract more micro-influencers to their ad campaigns, and 2022 can be called the year of the micro-influencers’ bloom. Why so? It’s simple: numbers don’t lie, data helps choose the right people to gain profit. Celebrities and macro-influencers still have their fair share of attention and brands’ money, sure, but in 2022, the focus is not on them anymore. And here are the main reasons why micro influencers can be profitable& get more offers – and why this is the right thing to happen.
Macro-influencershave from 100 thousand to 1 million followers. Usually experts name those who have from 10 to 100 thousand followers on any social media platform micro-influencers. The creators who have over 1 million followers are already considered mega-influencers and celebrities. In terms of prestige and helping make a loud statement, celebrities may work better, but micro-influencers usually outperform them in terms of engagement rate and attracting new real customers.
At the beginning of the year, Jonathan Tian, Co-Founder of Mobitrix, said: “When discussing the influencer industry trends in 2022, there will be a massive rise in the demand for micro and nano influencers. Their high engagement rates, adaptability, and affordability make them even more valuable. Moreover, favorable data insights can be achieved more when they use micro-influencers.” Data says micro-influencers are efficient and bring more profit for the least amount of money.
Data-driven approach changes the industry to the micro-influencers’ benefit - Influencer marketingcan still be named young, especially compared to traditional marketing fields. So there still is no common standard on how to measure the results of influencer marketing campaigns. But more companies turn to the data-driven approach as data is the only thing that is firm, simple, and true – no matter how and from what point of view you look at it.
Are you missing out on modern marketers' needs in the digital era? Want to stay updated with Martechtrends? Check out Martech Newsfor such regular updates.
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Predictive Analytics in Marketing
Marketing ran on intuition and hunches for years, but the digital age demands something more solid- predictive analytics in marketing. Modern marketing is all about making sense of data, and predictive analytics empowers you to do that. It helps you leverage AI to predict future marketing patterns and trends. AI and machine learning allow brands to process colossal volumes of data faster. Brands must anticipate customer needs to tailor a delightful customer experience.
The Conversion- The marketing funnel isn’t dead; it just looks different now. Consumers start researching their solutions before making a purchase, and not leveraging technology will become a peril if marketers don’t use sophisticated techniques to guide them along the journey and respond with real-time insights. Predictive analytics helps with better brand positioning and takes care of potential bottlenecks in the process. When you can predict the type of ads that will resonate with your audience, acquiring and retaining clients becomes easier than relying only on guesswork.
Data can inform your marketingand help you comprehend customer behavior. Here’s how to use predictive analytics to make smarter marketing decisions! Marketing needs a lot of experimentation, and predictive analytics helps you run the perfect experiments at the right time. Analyzing marketing data such as customer engagement, past brand interactions, and purchase history will help steer your marketing in the right direction.
The Edge- The digital world presents customers with a multitude of options and choices. Brands are jostling for attention, finding it increasingly to spark customer loyalty. With predictive analytics, marketers can predict how customers would respond to future marketing campaigns and optimize workflows. Technology can help you outsmart your competition and gain a competitive advantage. They can also figure out what kind of messaging sticks, which channels work the best, and how to deliver impact with speed.
Are you missing out on modern marketers' needs in the digital era? Want to stay updated with Martechtrends? Check out Martech Newsfor such regular updates.
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Your Guide to Virtual Private Network (VPN)
A VPN establishes a secure connection between you and the internet, providing more privacy and anonymity. In this VPN Guide, you will learn what a VPN is and what are the benefits it offers for your business. Why should you have a VPN service for your business? With advancing technology and the growing use of the internet today, the use of digital platforms for business and essential transactions is increasing. Rather than being concerned about cyberattacks, we must prioritize safer browsing methods. With this, there is also a significant risk in protecting our data from online fraud.
What is VPN?- A Virtual Private Network (VPN) turns a public internet connection into a private network, offering online privacy and anonymity. It is software that safeguards your online security and privacy. Sensitive data is safely delivered using an encrypted connection. This is when virtual private networks (VPNs) come into play. The software creates a private network inside a public internet connection by constructing a secure tunnel between your device and a distant VPN server.
Benefits of a VPN- A VPN is a great tool for enhancing the network securityof your online computing and surfing activities. Here are a few benefits that tell you why you should have a VPN service for your device.
Saves Money and Permits Access to Any Content, Anywhere- Several regions or countries cannot access certain websites, mainly streaming platforms. Using a VPN, you can browse from a different location and gain access to any content. In addition, some companies and services have different prices based on the location of the device you are using to log in.
Uses Public WiFi in a Secure and Safe Manner- Public WiFi is advantageous for users, but because it is accessible to everyone, there is an increased potential for cyber-attacks and data theft. Your internet activity, browsing history, and private information are hidden and safe from other users of the same public WiFi network when you use a VPN.
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MarTech Interview with Matt Swalley on AI in advertising
Matt Swalley shares insights in Martech Interview on AI in advertising& tech-oriented advertising, the role of machine learning in business messaging, and the role of AI in advertising. Creative is now the main lever for distribution, and the only way to continually improve performance and adapt to each ad platform’s algorithms is with technology.
Customers’ attention spans are getting shorter. Two massive platforms historically controlled 65% of the digital advertising market. Companies today have to be quick and agile to navigate these channels as they emerge because today’s best ROI will not be the same as 60 days or 6 months from now. New apps and websites are appearing daily and going viral. Ad platforms send back tons of anonymized performance data. Computer vision can instantly analyze digital images, messaging, video, and audio giving insights into how audiences react to social advertising.
Digital Asset Management (DAM) toolsgive the ability to quickly organize and sort through assets that can be used in advertising. Fonts, logos, videos, and images can be searched instantly. Regression analysis is used to uncover the key phrases, words, images, or unique elements that should be included to improve performance in real time. Organizations that do not have a DAM in place may have files loaded on separate share drives, not prioritized, and challenging to locate new versions.
About Matt Swalley- Matt Swalley is the Chief Business Officer of Omneky, an AI platform that generates, analyzes, and optimizes personalized ad creatives at scale. Matt brings 13 years of strategic leadership experience from AT&T, where he specialized in business development and sales team growth.
About Omneky- Omneky utilizes state-of-the-art deep learning to personalize advertising creative across all digital channels. Our machine learning algorithms analyze what designs and messaging are resonating with prospective customers and use these insights to generate ads most likely to drive engagement.
Are you missing out on modern marketers' needs in the digital era? Want to stay updated with Martechtrends? Check out Martech Newsfor such regular updates.
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Tech Enablers for Building Content Operations Framework
A content operations solutiongives businesses the agility to perform and respond at a digital pace. Which tools can you use for building a content operations framework? Your goal as a marketer is to deliver exceptional customer experiences. Sounds simple, but we all know it’s an incredibly complicated process that involves:
Aligning planning and budgeting with corporate goals
Creating, reviewing, storing, managing and sharing content
Distributing content across channels, devices and platforms
Measuring and analyzing results to ensure marketing efforts are impacting desired business outcomes
Marketers have to work at the pace of digital, which means your teams have to accomplish all of these efforts quickly, while staying on brand and mitigating risk. This requires two key capabilities:
Scalability: Every business is looking to grow market share, customers, revenue and profits. Marketing has to be able to absorb and react to this change without slowing down or making mistakes – otherwise your processes and solutions will eventually crack.
Agility: To operate at the pace of digital, marketers have to be able to quickly act and pivot in response to business needs, market changes, new opportunities or unexpected events. That could mean launching or changing an in-flight campaign within hours if required.
A full content operations solutiongives businesses of any size the agility to perform and respond at the pace of digital and the scalability to grow and succeed without boundaries. A content operations solution orchestrates all of the components needed to power an exceptional, personalized customer experience – digital asset management(DAM), marketing resource management (MRM) (productivity management and strategic planning) and integrations with other critical tools and resources marketers use on a daily basis. In fact, since content operations strategy is fundamental to building and maintaining customer connections, midmarket organizations have the most to gain from content operations.
Are you missing out on modern marketers' needs in the digital era? Want to stay updated with Martechtrends? Check out Martech Newsfor such regular updates.
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Top Customer Intelligence Platforms in 2022
Customer intelligence Platformsempower brands with informed decision-making. But how can you choose the right tech for your business? Customer intelligence is using data to create more granularity in every aspect of your business, delivering a delightful customer experience.
Top 3 Customer Intelligence Platforms- As marketers and salespeople, we have preconceived notions about how things are and where they’re going. There’s a lot of guesswork and not enough data-backed facts. Customers share a lot of information online; all you need to do is tap into it. It has to be how, when, and where they want to hear from you. This blog post will help you form a unique perspective on customer intelligence. Let’s drill it down!
The blend of data science and analytics will help your business answer the most complex questions, unraveling the intricacies of what the customer wants. You leverage the data to create personalized experiences across multiple channels and touchpoints. It’s not enough to collect data; the real deal is analyzing it right. The Importance, Buyers have a lot of information and choices at their disposal now. Understanding them better is the only way to acquire and retain more customers. The demands have amplified, and customer loyaltyhas dwindled.
Customer intelligencegives powerful insights that ensure customers choose you over your competitors. Long gone are the days when price predominantly drove purchase decisions. You might offer the cheapest product, but if you fail to meet their expectations and provide the expected customer experience, they won’t take a minute to switch to another brand that does it for them. You need to make sense of data to step into their shoes and think from their perspective. Marketing, sales, and customer experience have to be data-driven. You need to target customers knowing their next step.
Are you missing out on modern marketers' needs in the digital era? Want to stay updated with Martechtrends? Check out Martech Newsfor such regular updates.
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Guide to Cyber Threat Detection and Response
With rising threats, organizations are now searching for more effective data protection due to the growing dangers. What benefits does a threat detection and response planoffer? With increasing data and network usage, cyber threats are continuously evolving. Monitoring network activity for any issues or comparing network activity with known threats are necessary for effective cyber threat detection. Threats can interrupt corporate operations, result in data and financial losses, and harm an organization’s reputation if left unchecked.
Threats also extend beyond an organization’s IT network and cloud infrastructures. Several techniques are available for detecting and monitoring cyber threats, but improved visibility and awareness are necessary for successful detection. Companies are in a better position to recognize risks and proactively lessen or avoid their adverse effects with the help of threat detection and response (TDR). This guide will show you how you can cut down costs and have a proactive approach to cyberattacks. Read on!
What is Threat Detection and Response (TDR)?- Threat detection is the process of comprehensively examining a business’s whole IT network systems and security to spot any malicious activity or vulnerability that could jeopardize the network. After identifying hazards, the organization should take some mitigation measures to neutralize these threats effectively. Businesses are better able to anticipate potential attacks and incidents and prevent them.
Your data, sensitive information, and other assets risk being exposed to bad actors without the capacity to identify threats beforehand. Early threat detection allows for effective response and damage reduction. This is why threat detection and response is vital for the cybersecurity of IT firms that rely on cloud infrastructure. IT security analysts would be unable to respond to security incidents and efficiently minimize harm if they cannot identify network intruders or other hostile adversaries on time.
For more such updates and perspectives around Digital Innovation, IoT, Data Infrastructure, AI & Cybersecurity, go to AI-Techpark.com.
MarTech Interview with Zach Cutler on PR Technology Solutions
Co-Founder and CEO of Propel, Zach Cutler highlights in an Martech interview on PR technology solutionsthat Propel offers and gives a sneak peek into their recent developments. They will continue to work day and night to be the innovation leader in PR technology, rolling out features that are years ahead of the competitors, which make the work and lives of PR professionals better. You are only as good as your team, and the most amazing product in the world will fall flat if the team isn’t great.
Propel is The world‘s first and leading CRM for PR, or as we call it, PRM. It is the only platform with gmail and outlook plugins, enabling PR pros to seamlessly migrate their media lists on the platform to their emails and track engagement and success. Propel's mission is to enable anyone to reach their audience and tell their story. Journalists don’t always update what beat they’re covering on social media, so our AI is crucial in enabling Public Relationspros to pitch the best, most relevant journalists, and perhaps more importantly, providing journalists with stories they actually want.
About Zach Cutler- Zach Cutler is the Co-Founder & CEO of PR technology platform Propel PRM. Prior to this he owned and operated his own PR firm - Cutler PR - for nine years, and was the PR firm of record in the US for 70 tech startups, 5 of which went on to become decacorns, and 15 of which went on to become unicorns.
About Propel- Propel is the fastest growing media intelligence & PR software in the world. Propel has been recognized by Forbes as one of the top three PR software companies and named by Inc. Magazine as one of the “70 Israeli startups you need to follow.”
Are you missing out on modern marketers' needs in the digital era? Want to stay updated with Martechtrends? Check out Martech Newsfor such regular updates.
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