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Top Social Media Monitoring Tools
Social monitoringis on the rise because brands want to know what the customers are speaking about them. But the question is how to do it right? Social monitoring empowers your brand by helping you keep track of the messages that directly mention your brand and respond to those messages accordingly. Here are some of the best social media monitoring toolsto make the process easy-breezy for your brand!
What your audience talks about you on social media and how you deal with it can hugely impact your branding and marketing. To manage your brand reputation and cater to customer needs, you must understand how they feel. It’s also great for competitive analysis as it shows you where you stand with your competitors on the social channels.
Tools & Strategy- Brands leverage social monitoring to gauge social share of voice and identify the right trends that can prove meaningful in the long run. Moreover, if your focus is to augment your sales and marketing, you need to increase your brand awareness, and that’s where social media monitoringcomes into the picture. Share of voice gives you a good overview of your brand’s visibility. It differs from the traditional share of voice that focuses on what brands speak about themselves. Social share of voice gives you real insights into how much your audience is talking about you.
With social media monitoring, you can also understand what customers are talking about your competitors, helping you cash in on their loopholes and bridge the gap. These social media monitoring tools will help you stay relevant in a competitive market. Social media monitoring helps with both quantitative and qualitative results. Social monitoring tools can also help you tie marketing to revenue impact. It’s essential for marketing to understand the customers and know what they want.
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What is a Virtual Assistant?
Virtual Assistants have helped SMEsachieve productivity and gained relevant organizational skills as self-employed workers. By understanding customer needs and losing the robotic tone, VAs have gained popularity. In this article we will look at the top virtual assistant companiesin the world.
Well, the answer is simple. These Intelligent Virtual Assistants are nothing but digital employees. They assist teams in accelerating operations as well as engineering enhancements just like a human employee. Sometimes, the roboticinfluence might dismay the customer experience. So, it is vital that we deploy smart virtual assistants that can understand the intent of the customer and lose the bot-like tone.
As a consequence, we can see these major virtual assistants providers in the market are leading the revolution in the innovation arena. Virtual Assistant Market is an upcoming million dollar industry that will keep us curious to know more about it.
For more such updates and perspectives around Digital Innovation, IoT, Data Infrastructure, AI & Cybersecurity, go to AI-Techpark.com.
AI: Friend or Foe for Creative Functions?
AI is reshaping just about every single business function from finance to sales to customer serviceand beyond. Is automation a threat to creativity as we know it, or an opportunity to expand our horizons?
It’s no secret that artificial intelligence (AI)is reshaping just about every single business function from finance to sales to customer service and beyond. But what about the functions we typically think of as ‘creative’, such as marketing or advertising? It makes sense because these functions all have practices that are ripe for automation.
The idea of creativity is inherentlyhuman to us. It’s the ability to conceive original ideas and out of the box solutions. So, if not all humans are naturally creative, how could a machine ever be? Many of us grew up believing that some people were more predisposed to this gift with either left- or right-brain thinking. Is automation a threat to creativity as we known it, or an opportunity to expand our horizons?
Rethinking Creativity- This is not the first time that technological shifts have required creatives to think differently and reimagine their approach. Then in the 90s, the internet appeared and opened a whole new world of possibilities. In the early and mid-20th century, marketing and advertising were focused on mediums like TV, print, and radio. Creatives adapted to these changes, altering their content forms and tactics to maximise the capabilities afforded by new technologies. In the early aughts, social media came along and provided yet another shift, just as smartphones and other gadgets would later do.
AI will be no different. In fact, this technological change is the refresh that creative spaces have been needing. We have tons of information available about our customers, and then it is our job to turn those insights into campaigns or solutions that we think will satisfy their needs and wants. A lot of what we do in functions like marketing, PR, and advertising is based on two things: data and speculation.
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