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Everything you need to know about Native Advertising
Native Advertisingis the most effective form of advertising out there. But how can you get the most bang for your buck? Native advertisingis like camouflaging; you make your ad look and feel like the rest of the content on a webpage or social media. These ads don’t interfere with user experience, and users don’t tune them out as they do with other advertising forms.
Traditional advertisingis no longer effective and is on its way to becoming obsolete. If you want to talk about a particular subject, what would they want to hear and where would they like to do so? Native advertising helps you make your ads look like just another piece of content. Since 2016, the ad spend has increased five times. But what’s driving this change? Let’s uncover.
Customer’s Standpoint- You only get marketing success when you look at the landscape and your strategies from a customer’s perspective. The purpose of native advertising is to engage your audience with compelling stories, opinions, and research, with authenticity. If you have a particular website in mind (a publisher), you only need to add /ads.txt after the website link to check if your native advertising tool is authorized to display advertisingon that website.
Maximizing the ROI- One thing to understand here is clickbait won’t work- native ads are all about telling genuine stories the audience needs to hear. The reason native advertising works wonders is that it’s not pushy or aggressive sales. Don’t promise something in the headline that you cannot deliver, or write the article about something unrelated. There are many native advertising tools in the market- Taboola, Nativo, Outbrain, Yahoo Gemini, StackAdapt, and more. The content of your native ad doesn’t need to align with the look and feel of your website; it should rather match the makeup of the publisher’s website.
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Customer Data Platforms: What It Is and Isn’t
What is a Customer Data Platform (CDP)?- Every organization defines CDPs in a different manner mainly including or excluding certain features. Within our teams, we define CDP as a centralized, cloud-based solution that helps organizations understand their customers and enable personalized, consistent & real-time experiences across marketing, sales, and service channels. A customer data platform (CDP) is one of the most essential tools being adopted across B2C as well as B2B industries in the last several years. CDPs become even more relevant to be able to cover the use cases which are generally enabled using third-party cookies.
Since the internet has taken over our lives, the digital world has accelerated at a fast pace. Is there a solution supporting this pace? Since the internet has taken over our lives, the digital world has accelerated at a fast pace, transforming the way we do business. The COVID-19 pandemic acted as a catalyst to revolutionize the digital transformation and eCommerce trends across industries, and added an increased emphasis on strengthening organizations’ eCommerce strategies, something I discussed in my last Forbes Technology Council article.
Personalization is one of many use cases which can be enabled when organizations understand their customers and predict their current states of mind, their needs, and the timeframe of their needs. To achieve this, it is essential to be able to utilize the owned and borrowed customer data (1st party, 2nd party, and third party) and to apply modern data analyticstechniques to be able to deliver highly personalized and relevant marketing messages at the right time.
With the ever-increasing competitionto gain customers’ attention, Personalization is no longer a ‘nice to have’ tactic in today’s marketing & sales communication. From better sales, and higher retention, to stronger customer loyalty, personalization delivers better outcomes & conversions for businesses. It is essentially a specialized data management system having all the technical & functional capabilities.
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Top Marketing Automation Trends for 2023
Marketing automationis a must-have for any business seeking to scale its operations. What are the most popular marketing automation trends for 2023? Marketing automation has emerged as a common tool for organizations over the past several years, and its use is only growing. The role and advantages of marketing automation for businesses are changing due to new trends, technology, and use cases. As 2023 approaches, there are numerous variables that we anticipate will support the development of marketing automation systems. In this blog, we will discuss some of the top marketing automation trends for 2023. Read on!
Automation has affected every aspect of marketing. Therefore, marketers need to keep up with the latest developments in marketing automation. Sales and marketing teams utilize marketing automation to speed up prospect qualifying, develop and roll out marketing communications programs, monitor performance, and more. Assisting in the completion of difficult tasks saves marketers and organizations time and resources.
Omnichannel Experience- Customer communications increasingly depend on omnichannel customer experience. Reliance on these suppliers grows as more companies adopt omnichannel strategies and as omnichannel products get better. Consider the experience you have had as a consumer recently. In addition to your email inbox, you are probably used to getting brand communications via push notifications, SMS confirmations, and highly targeted ads that appear on your social media platforms. A connected cross-channel trip is essential to the success of these initiatives, in addition to everything else.
Hyper-Personalization- A one-size-fits-all marketing plan is no longer effective in attracting the interest of your target market. Targeting various user types requires a customized marketing strategy. Customer relationships benefit from personalization. However, you can no longer count on attracting customers with customized email subject lines. It is essential to keep an eye on user activity in real-time and design a user interface that caters to their likes and preferences.
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Best Christmas Digital Marketing Ideas for Businesses
Feeling out of sight and worrying about how your brand will shine? Just relax back and have yourself Merry Little Christmas Digital Marketing Ideas! Christmas is the perfect time of the year to try your hand at some marketing campaigns. As people are usually very receptive during the holiday, businesses do not need big advertisement budgets. Theming your brand around the season will not increase consumer engagement and create strong brand awareness but also showcase the personality behind the brand.
Today, we are MarTechCubeare here with an Christmas gift; the top Christmas promotional ideas to get the best out of this holiday season. Follow the trail to know more.
Having a Christmas Themed Landing Page- This holiday season also calls for a lot of shopping for oneself and gifts for others. Having the perfect landing page that customers can drop by, will only make brands gain profits. So creating landing pages for Christmas shoppers will only boost your conversions. Seasonal landing pages can offer holiday-themed giveaways making it attractive for customers to choose your brand.
Creating Christmas Email Campaigns- While creating an email marketingcampaign, the only prerequisite is to align your product or services with the Christmas theme. If your subject line is fun and attractive, you can gain higher click rates sending a strong message to your customers. Businesses that are looking forward to boosting their sales during this season can also opt for marketing automation, which will target customers based on their online activity with your brand.
Adding a Christmas Website Image - The first digital glimpse of you and your product/service is your website. So why not modify it according to seasonal needs and give it a holiday makeover, making it more memorable? One of the great ways of creating a vibe and having people want to check your website is to make it trendy.
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Strategize Your Marketing Campaigns for Christmas
Christmas is the best time for marketers to increase sales conversions. How can one strategize their Christmas marketing campaignsfor this holiday season? The holiday season is here and everyone is gearing up for the customs that come with this festive season. It is a perfect opportunity for marketers everywhere to leverage this occasion and entice their customers to purchase more. With a well-designed marketing campaign, one can successfully inject a boost into their sales and also strengthen relationships with their customers.
Optimizing your marketing campaign for Christmas will keep you at the top of your customer’s minds when they’re all ramped up to do last-minute shopping. Let’s take a look at some strategies that will help you optimize your marketing campaigns for Christmas.
Fundamental Elements of a Successful Marketing Strategy
Define your target audience- Identifying and studying your target audience is the foremost step in crafting an infallible campaign. Segment your audience and collect detailed insights about them to know how to pitch your products and services. Learn where they browse and what their preferred medium is for browsing information. This will help you make informed decisions regarding your campaign design.
Audit your marketing campaign history- Learning from your previous marketing campaign during the holiday season is important. Retrospecting your marketing campaign history will help you learn about your consumer behavior during this season. You can take insights into past trends and see the growth pattern of your business. Summarizing all this information will help your define your objectives for a better marketing campaign.
Set realistic goals- Once you have defined your target audience and audited your marketing campaign history, you can move forward and set realistic goals for your upcoming holiday season. This will make your approach more customer-centric and also help you get as many sales as possible.
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Best Content Marketing Platforms for 2023
Content marketing successlies in consistency & creativity. How are content marketing platforms easing content management & lowering the stress of marketers? Post-pandemic, marketers are observing technical revolution and business transformation across the globe. The motive behind the whole transformation is to retain the consumer base and attract new ones. Marketing strategies are built around new ideas and tech innovations. Discover the best content marketing platforms 2023in this blog! Consumer base building initiatives revolve around the representation of the organization on the internet.
Content marketing is an effective strategyto increase your visibility in search results, connect with your target audience, and build brand awareness. For effective content strategy implementation, Content Marketing Platforms (CMP) are offering solutions to streamline content and make plans as per the requirement of the businesses. There is a need to plan and strategize to publish high-quality content on websites and social media platforms to get recognition in the market.
It helps upstream the content and creates a standard framework for the social mediachannels. CMP promotes the content and focuses on key performance indicators (KPIs). Similarly, it is helping business entities to keep consistency and creativity as well. Content management platforms are helping in brand creation and maintaining client relationships.
Active customer engagement is what all companies need these days to stay on top of the game. Technology-driven solutions are helping them to do so. CMPs are helping organizations promote their content to attract and generate a new customer base. The motive to focus on content is to influence marketers and the respective audience and make them familiar with your brand. The content marketing system can keep track of the audience on behalf of the client and help build a strategy to sustain in a competitive economy.
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How to Repurpose Content for Email Marketing Campaigns
Email marketing campaignshave always been one of the most effective ways of marketing. How can one re-purpose their existing content to use effectively in emails? Ever since Bill Gates wrote his 1996 essay, ‘Content is king’, it is a phrase that’s often emphasized. If you do any sort of marketing, then it revolves around the content you produce. And, in many cases, good content is specifically tailored and aimed at your target demographics. What we produce as content also says much about who we are as a business.
When it comes to email marketing, we need to be very careful with what we send in order to retain the customers’ attention and interest. Knowing email marketing trends that will help with success can be of huge benefit. And choosing the right email app with great features can also assist us. But what if we have great content already created? How do we repurpose that for our email campaigns?
Planning your repurposing- So, you have a wealth of great content that you want to start repurposing so you can use effectively in emails? The first thing to do is make a plan:
Define your goals- What are the goals, or micro-goals, of your email marketing campaign? Is it to increase your sales? To direct customers to a particular site or landing page? To increase customer engagementlevels? To spread awareness of a new product? Or to help with onboarding?
Many might even describe our content, in all its forms, as almost a type of art. We use it to inform, educate, entertain, and entice. We weave words, images, and videos into stories that we hope will beguile our customers and lead to sales. But content is not all equal. What works well on one platform may not translate well to another one and this is something we must focus on.
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Crafting the perfect B2B Marketing Plan
B2B marketing can increase the overall turnover of any business. The catch is to craft the perfect B2B marketing planaccording to your need. It’s an exciting time being a B2B marketer. Tech advancements have changed the landscape for good, also how you build B2B marketing plans. You get straight to the point and keep it informational. B2B marketing plans can be hard to get right. This blog will change that for you. Let’s get into it!
B2B marketers juggle a ton– from planning trade shows to executing streamlined marketing campaigns. They need to drive demand, create awareness, and spark customer loyalty. But ad hoc marketing doesn’t bring long-lasting success; you must work for it. Planning well is your only option. The conversions rely heavily on intent because the audience must be actively searching for solutions like yours in the market when you reach out with your proposal.
It’s about your Audience- Audience knowledge is one of the deciding factors for your marketing success. Buyer personas are incredibly helpful in targeting the right audience because no matter how great the marketing, if it does not reach the right people, it is bound to fall flat. Marketing to businesses (B2B) differs a great deal from marketing to individual customers (B2C). B2B focuses a lot on content marketing.
The Brand & Channels- A B2B marketing plan must have branding strategies. Ask questions like- how do you position your brand in the market? What’s your brand identity? What are your competitors doing that’s working out well for them? Could you implement it or tweak the existing strategies in some way? What are the loopholes/ gaps in the competitors’ business strategies you can fill in? Understand which stage your prospects are in their customer journey, and create your value propositions for that B2B funnel phase.
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Guide to Measuring Your Video Marketing Efforts
Businesses have various marketing channels, one of them being video marketing. Are there any metrics to measure the success of the strategy? Marketing is how companies drive sales, generate leads, and drum up brand awareness. Over 86% of businesses told Wyzowl that they use video marketing as part of their strategy. So how do you measure the success of your video marketing strategy? Let’s dive in!
TikTok, YouTube, Instagram, Facebook, and LinkedIn all have a unique role to play in your video marketing strategy, as your target customers could be everywhere! In fact, if you’re a B2B brand, HubSpot reports show that LinkedIn is projected to take over as the most popular video channel for B2B marketers in 2022. But just like every other form of marketing, it has to work. That means only 14% of marketers haven’t heard the news. Video is the new king of marketing.
What to Measure- Whatever goal you set out to achieve at the start of your campaign is the primary metric you should measure. If you’re looking to boost customer engagement, you’ll be looking at likes and comments. If you want more sales, you’ll be following the money. Or, if your goal was to increase conversions, you’ll want to measure click-through rates. However, all metrics tell a story. Here are some specific goals and how to measure them.
View Count or Unique Viewers- This isn’t the final word on success, but it does speak to reach and performance. A big number for view count can prove your content is attractive and interesting. Each platform shares view counts differently or even has a minimum of seconds required before a video can count as “viewed,” like YouTube’s 30-second rule. Facebook is a little more generous with only three seconds, but this can potentially skew your numbers.
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Develop a Successful Marketing Automation Strategy
Marketing is complex and there are many steps involved, especially with online marketing. So how do you simplify and make marketing easier? So how do you simplify everything? How do you make marketing easier? The answer is automation. We’ll break down what it is below, and how to develop marketing automation strategies!
Developing a Successful Marketing Automation Strategy- You’ll need to do some manual work before relying on automation. This’ll include the following steps.
Research Your Market- One of the cons of automation is that it requires initial input on your part. Automated software does not track new markets and trends by itself. You need to do research to find out which products work best in your line of service (and) the kinds of customers you want to attract.
Define Your Ideal Customer- You need a profile of the demographics your marketing targets. You can develop multiple profiles (but not too many). This should be the main result of your research. When creating profiles of ideal customers, focus on metrics that matter to your sales.
What is Marketing Automation?- It means outsourcing marketing to AIs or robots. Many programs can take over the routine tasks related to marketing. And specifically, we mean marketing that looks at sending automated messages through: Social advertising, Email, Advertising. Set those up, and you save hundreds of hours and thousands of dollars! But why automate your marketing? What are the pros to doing so, and what are you outsourcing exactly? We’ll discuss all of those details below!
The Pros of Automated Marketing- It’s effective to the point of becoming a business standard. As of 2022, 51% of businesses in the US have marketing automation strategies. Plus, 58% of B2B should adopt them throughout 2022. This makes marketing automation less of a nuance, and more of a requirement.
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