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AI in CyberSecurity & its Benefits
AI presents many advantagesand applications in a variety of areas, cybersecurity being one of them. While AI is used in many fields, cybersecurity has drawn particular attention due to the increasing number of attacks and the rising speed of threats. A solution that can keep up with the pace of the growing attacks is necessary for organizations. In this article, we have highlighted various benefits of AI in cybersecurity. With fast-evolving cyberattacks and rapid multiplication of devices happening today, AI and machine learning can help to keep abreast with cybercriminals, automate threat detection, and respond more effectively than conventional software-driven or manual techniques.
Benefits of AI in CyberSecurity-
Can Handle A Lot Of Data- In every business, a significant amount of data is moved daily between customers and businesses on the company’s network. Due to this, they require data protection from cyber-attacks, yet cybersecurity cannot find every threat. However, if AI is combined with cybersecurity, one can quickly identify any threat disguising itself as routine activities. It can scan huge amounts of traffic and data because of its automotive nature.
In this advancing world of technologies, it is difficult to maintain network and database security. But by using AI to bolster their security architecture, businesses may make a significant step toward enhancing their security. AI is now increasingly included in next-generation cybersecurity solutions as a first line of defense. As AI evolves it is becoming even more robust, assisting organizations in providing better cybersecurity.
Enhances Security and Prioritizes Cyberattacks- As hackers use sophisticated strategies, businesses are now facing new challenges. It becomes difficult for a corporation to prioritize security responsibilities as a result. Negligence and human mistakes are the greatest risks that make security more difficult. This is where implementing AI on the network helps firms identify various attacks, prioritize them, and take the necessary precautions to stop them.
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MarTech Interview with Arsen Avakian on Digital Media
Arsen Avakian, Co-founder and CEO, Cooler Screens highlights in an Martech Interview on Digital Mediause cases of digital media opportunities driving growth and introduces us to the product features of the Cooler Media Platform. Brands can tell their story digitally, which creates an opportunity for better measurement so they know what’s working and what’s not.
The lightbulb moment was realizing we could digitally augment physical retail to provide a better consumer experience. Unlike any other solution that has come before it, the Cooler Screens platform captures the power of the latest digital technology including IoT, cloud, edge computing, artificial intelligence and high-resolution displays to transform brick-and-mortar retail.
The Cooler Screens platformdelivers a complete digital media and merchandising platform that serves the entire retail ecosystem including consumers, retailers and product brands. Our platform is comprised of four key components as Cooler Media, Cooler Analytics, Cooler Marketplace & Cooler Edge. Our vision is to expand Cooler Screens across all areas of the store and modernize physical retailto be digitally enabled.
About Arsen Avakian: Arsen is the Founder and Chief Executive Officer of Cooler Screens. Prior to Cooler Screens, Arsen founded Argo Tea in 2003. He built it into one of the most respected CPG tea brands and the largest tea café chain globally. His prior entrepreneurial experience includes starting up Bluemeteor, an internet software outsourcing company, and working in management consulting.
About Cooler Screens: Cooler Screens is transforming retail cooler surfaces into IoT-enabled screens. Our media platform reimagines the brick-and-mortar shopping experience for consumers in the cooler and freezer aisle while delivering new marketing opportunities and smart merchandising for brands and retailers.
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Perfect Customer Journey with AdTech and MarTech
The focus on digital channels and content has led to the convergence of AdTech and MarTech. It only makes sense to combine the power to spark engagement at all stages of the customer journey with AdTech and Martech. But how can you connect the two for personalization? To serve your customers better, you need a holistic approach to CX and understand your audience better. This blog post will help you explore the right data points to squeeze the most out of your marketing and advertising efforts. Let’s dive in!
The blend of AdTech & MarTech- Businesses have been treating AdTech and MarTech as two distinct entities, but with the new digital space, there’s an inevitable overlap. Adtech allows brands to plan, create, and measure digital ad campaigns. Your marketing technologies stack can help you efficiently manage multiple online marketing activities across different channels. MarTech, on the other hand, helps you create and manage digital marketing campaigns.
Optimization- The modern customer is empowered. Brands need to optimize their marketing and advertising efforts to target their audience better with relevant messaging. Businesses are spending a massive amount on advertising; you must get comprehensive data (including behavior, demographic, and intent) to connect with your customers and drive campaign success. It’s time to get the ad placements right. A CDPcan help a great deal with the optimization process.
The convergence of AdTech and MarTechis an indispensable step in harnessing data for transformational efforts. There are new platforms to explore for marketers, such as video streaming, vodcasts/podcasts, digital forums, vlogs, and more. Publishers can choose the right platform to showcase their ads with advertisers that get them high viewability. It would help brands unify data to make more profitable investments in marketing and advertising technologies.
Are you missing out on modern marketers' needs in the digital era? Want to stay updated with Martechtrends? Check out Martech Newsfor such regular updates.
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Benefits of AI in CyberSecurity
AI is increasingly integrated into businesses and used across many applications. What benefits does AI have for cybersecurity? In this article, we have highlighted various benefits of AI in cybersecurity. Cutting-edge technologies influence our lives, and there is a greater chance that anyone, including businesses and individuals, may become the target of a cyberattack. Today, everyone has access to new opportunities as we move into the digital age.
Artificial intelligence (AI)assists under-resourced security operations analysts to deal with the threats as cyberattacks increase in volume and complexity. These technologies are developing, gathering information from the past, the present, and the future to identify new types of attacks that might take place now or in the future.
Benefits of AI in CyberSecurity-
Identifies Unknown Security Threats- AI in cybersecurity can detect both known and unknown risks in an organization’s network in addition to recent threats. It is crucial to employ contemporary solutions, such as AI, to stop such attacks. Such unidentified threats have the potential to harm the network. AI can lessen the effects of hacking or the millions of attacks by hackers with various goals.
Accelerates Detection & Response Times- The initial step in securing a company’s network is threat detection. If businesses could immediately identify some untrustworthy data, they would be able to protect themselves from any network irreversible damage. Unlike a person, AI completes such jobs more quickly and makes security tasks simpler.
Offers Better Vulnerability Management- Vulnerability management is essential to protecting a network within a company. With the help of AI analysis and access to the currently in place security solutions, one can achieve better vulnerability management. AI has enabled organizations to monitor vulnerability and timely safeguard corporate systems. In essence, it aids in system assessment quicker than cybersecurity experts, which increases the capacity for critical thought.
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How working with Micro-Influencers can be profitable?
Brands and marketers started to attract more micro-influencers to their ad campaigns, and 2022 can be called the year of the micro-influencers’ bloom. Why so? It’s simple: numbers don’t lie, data helps choose the right people to gain profit. Celebrities and macro-influencers still have their fair share of attention and brands’ money, sure, but in 2022, the focus is not on them anymore. And here are the main reasons why micro influencers can be profitable& get more offers – and why this is the right thing to happen.
Macro-influencershave from 100 thousand to 1 million followers. Usually experts name those who have from 10 to 100 thousand followers on any social media platform micro-influencers. The creators who have over 1 million followers are already considered mega-influencers and celebrities. In terms of prestige and helping make a loud statement, celebrities may work better, but micro-influencers usually outperform them in terms of engagement rate and attracting new real customers.
At the beginning of the year, Jonathan Tian, Co-Founder of Mobitrix, said: “When discussing the influencer industry trends in 2022, there will be a massive rise in the demand for micro and nano influencers. Their high engagement rates, adaptability, and affordability make them even more valuable. Moreover, favorable data insights can be achieved more when they use micro-influencers.” Data says micro-influencers are efficient and bring more profit for the least amount of money.
Data-driven approach changes the industry to the micro-influencers’ benefit - Influencer marketingcan still be named young, especially compared to traditional marketing fields. So there still is no common standard on how to measure the results of influencer marketing campaigns. But more companies turn to the data-driven approach as data is the only thing that is firm, simple, and true – no matter how and from what point of view you look at it.
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Predictive Analytics in Marketing
Marketing ran on intuition and hunches for years, but the digital age demands something more solid- predictive analytics in marketing. Modern marketing is all about making sense of data, and predictive analytics empowers you to do that. It helps you leverage AI to predict future marketing patterns and trends. AI and machine learning allow brands to process colossal volumes of data faster. Brands must anticipate customer needs to tailor a delightful customer experience.
The Conversion- The marketing funnel isn’t dead; it just looks different now. Consumers start researching their solutions before making a purchase, and not leveraging technology will become a peril if marketers don’t use sophisticated techniques to guide them along the journey and respond with real-time insights. Predictive analytics helps with better brand positioning and takes care of potential bottlenecks in the process. When you can predict the type of ads that will resonate with your audience, acquiring and retaining clients becomes easier than relying only on guesswork.
Data can inform your marketingand help you comprehend customer behavior. Here’s how to use predictive analytics to make smarter marketing decisions! Marketing needs a lot of experimentation, and predictive analytics helps you run the perfect experiments at the right time. Analyzing marketing data such as customer engagement, past brand interactions, and purchase history will help steer your marketing in the right direction.
The Edge- The digital world presents customers with a multitude of options and choices. Brands are jostling for attention, finding it increasingly to spark customer loyalty. With predictive analytics, marketers can predict how customers would respond to future marketing campaigns and optimize workflows. Technology can help you outsmart your competition and gain a competitive advantage. They can also figure out what kind of messaging sticks, which channels work the best, and how to deliver impact with speed.
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Your Guide to Virtual Private Network (VPN)
A VPN establishes a secure connection between you and the internet, providing more privacy and anonymity. In this VPN Guide, you will learn what a VPN is and what are the benefits it offers for your business. Why should you have a VPN service for your business? With advancing technology and the growing use of the internet today, the use of digital platforms for business and essential transactions is increasing. Rather than being concerned about cyberattacks, we must prioritize safer browsing methods. With this, there is also a significant risk in protecting our data from online fraud.
What is VPN?- A Virtual Private Network (VPN) turns a public internet connection into a private network, offering online privacy and anonymity. It is software that safeguards your online security and privacy. Sensitive data is safely delivered using an encrypted connection. This is when virtual private networks (VPNs) come into play. The software creates a private network inside a public internet connection by constructing a secure tunnel between your device and a distant VPN server.
Benefits of a VPN- A VPN is a great tool for enhancing the network securityof your online computing and surfing activities. Here are a few benefits that tell you why you should have a VPN service for your device.
Saves Money and Permits Access to Any Content, Anywhere- Several regions or countries cannot access certain websites, mainly streaming platforms. Using a VPN, you can browse from a different location and gain access to any content. In addition, some companies and services have different prices based on the location of the device you are using to log in.
Uses Public WiFi in a Secure and Safe Manner- Public WiFi is advantageous for users, but because it is accessible to everyone, there is an increased potential for cyber-attacks and data theft. Your internet activity, browsing history, and private information are hidden and safe from other users of the same public WiFi network when you use a VPN.
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MarTech Interview with Matt Swalley on AI in advertising
Matt Swalley shares insights in Martech Interview on AI in advertising& tech-oriented advertising, the role of machine learning in business messaging, and the role of AI in advertising. Creative is now the main lever for distribution, and the only way to continually improve performance and adapt to each ad platform’s algorithms is with technology.
Customers’ attention spans are getting shorter. Two massive platforms historically controlled 65% of the digital advertising market. Companies today have to be quick and agile to navigate these channels as they emerge because today’s best ROI will not be the same as 60 days or 6 months from now. New apps and websites are appearing daily and going viral. Ad platforms send back tons of anonymized performance data. Computer vision can instantly analyze digital images, messaging, video, and audio giving insights into how audiences react to social advertising.
Digital Asset Management (DAM) toolsgive the ability to quickly organize and sort through assets that can be used in advertising. Fonts, logos, videos, and images can be searched instantly. Regression analysis is used to uncover the key phrases, words, images, or unique elements that should be included to improve performance in real time. Organizations that do not have a DAM in place may have files loaded on separate share drives, not prioritized, and challenging to locate new versions.
About Matt Swalley- Matt Swalley is the Chief Business Officer of Omneky, an AI platform that generates, analyzes, and optimizes personalized ad creatives at scale. Matt brings 13 years of strategic leadership experience from AT&T, where he specialized in business development and sales team growth.
About Omneky- Omneky utilizes state-of-the-art deep learning to personalize advertising creative across all digital channels. Our machine learning algorithms analyze what designs and messaging are resonating with prospective customers and use these insights to generate ads most likely to drive engagement.
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Tech Enablers for Building Content Operations Framework
A content operations solutiongives businesses the agility to perform and respond at a digital pace. Which tools can you use for building a content operations framework? Your goal as a marketer is to deliver exceptional customer experiences. Sounds simple, but we all know it’s an incredibly complicated process that involves:
Aligning planning and budgeting with corporate goals
Creating, reviewing, storing, managing and sharing content
Distributing content across channels, devices and platforms
Measuring and analyzing results to ensure marketing efforts are impacting desired business outcomes
Marketers have to work at the pace of digital, which means your teams have to accomplish all of these efforts quickly, while staying on brand and mitigating risk. This requires two key capabilities:
Scalability: Every business is looking to grow market share, customers, revenue and profits. Marketing has to be able to absorb and react to this change without slowing down or making mistakes – otherwise your processes and solutions will eventually crack.
Agility: To operate at the pace of digital, marketers have to be able to quickly act and pivot in response to business needs, market changes, new opportunities or unexpected events. That could mean launching or changing an in-flight campaign within hours if required.
A full content operations solutiongives businesses of any size the agility to perform and respond at the pace of digital and the scalability to grow and succeed without boundaries. A content operations solution orchestrates all of the components needed to power an exceptional, personalized customer experience – digital asset management(DAM), marketing resource management (MRM) (productivity management and strategic planning) and integrations with other critical tools and resources marketers use on a daily basis. In fact, since content operations strategy is fundamental to building and maintaining customer connections, midmarket organizations have the most to gain from content operations.
Are you missing out on modern marketers' needs in the digital era? Want to stay updated with Martechtrends? Check out Martech Newsfor such regular updates.
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Top Customer Intelligence Platforms in 2022
Customer intelligence Platformsempower brands with informed decision-making. But how can you choose the right tech for your business? Customer intelligence is using data to create more granularity in every aspect of your business, delivering a delightful customer experience.
Top 3 Customer Intelligence Platforms- As marketers and salespeople, we have preconceived notions about how things are and where they’re going. There’s a lot of guesswork and not enough data-backed facts. Customers share a lot of information online; all you need to do is tap into it. It has to be how, when, and where they want to hear from you. This blog post will help you form a unique perspective on customer intelligence. Let’s drill it down!
The blend of data science and analytics will help your business answer the most complex questions, unraveling the intricacies of what the customer wants. You leverage the data to create personalized experiences across multiple channels and touchpoints. It’s not enough to collect data; the real deal is analyzing it right. The Importance, Buyers have a lot of information and choices at their disposal now. Understanding them better is the only way to acquire and retain more customers. The demands have amplified, and customer loyaltyhas dwindled.
Customer intelligencegives powerful insights that ensure customers choose you over your competitors. Long gone are the days when price predominantly drove purchase decisions. You might offer the cheapest product, but if you fail to meet their expectations and provide the expected customer experience, they won’t take a minute to switch to another brand that does it for them. You need to make sense of data to step into their shoes and think from their perspective. Marketing, sales, and customer experience have to be data-driven. You need to target customers knowing their next step.
Are you missing out on modern marketers' needs in the digital era? Want to stay updated with Martechtrends? Check out Martech Newsfor such regular updates.
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