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Internal communications work best when they are written in a language the receiver is familiar with. They must be delivered in a way that is easy to understand, in a time-efficient and comfortable manner, and only one business topic. This may mean that you will need to establish a Facebook Page to communicate with employees.
Communication strategies involve aligning business goals with internal communication. Companies have a brand or image that they must uphold by consistently delivering to customers. A company's employees are the means by which its services and products are actually delivered; therefore, it is vital for employees to know what the company wants to achieve. They must be aware of their goals and company's brand image. get more info
Also, communication strategies are not limited to how you address employees. It is important to provide guidance to those who communicate the message and give them tips for sharing it. It should be directed at all levels within the company, including the top. The tone of the entire company is set when the boss begins her emails with Dear Faceless Workforce (or the equivalent); rather than Bob's Great Marketing Team.
Communication is not just a one-way road. All the component parts of a business must communicate well with one another, top-down, bottom-up, and across many strata; all depending for their success on whether the recipient is prepared to listen and whether the delivery of communications is well-timed, pitched and balanced. The company's health is determined by the effect of internal communication. get more info