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Understanding three letters can save you money on your next banner ad campaign. Online advertising is full of acronyms and jargon, so it can be rough for a small business or website owner like yourself to make sense of everything. Don't worry, by studying two important internet marketing conditions, best cpm ad network 2021 you can purchase banner ads like a pro - and also save money in the procedure.
Why the "M", you ask? It stands for one thousand in roman numerals, an oddly low-tech choice for the hi-tech online marketing industry. CPM means that you're spending a certain amount to get your banner advertisements displayed one thousand times.
CPM is the most common way that websites and ad networks (companies which sell banner advertising on behalf of a bunch of websites) sell banner ad space to advertisers like you. Google AdSense Alternatives Although it's a rather simple way to purchase online marketing, CPM means your internet ad is revealed but not necessarily clicked on.
Some ad networks are currently starting of offer CPC pricing, which stands for cost per click. So, you just pay when someone clicks on your banner ad. In case your banner advertising is displayed but not clicked on, that belief is free to you.