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The term SEO content writing can confuse many people. They wonder if it means SEO copywriting or usual copywriting. The term may also mean both these things. But you need to know that there's much difference between this type of writing and SEO copywriting. A similarity between both is that they deal with the words on a webpage. However, both have different purposes. Knowing their distinct purpose will help you find the method you require to get the desired outcome. In this article, you'll understand both these terms in greater detail.  

What Is SEO Content Writing?

Before knowing what SEO writing is, it's important to know about SEO. It is the process of enhancing a website to rank higher on the search engine. Thus, when a site ranks on the search engine, it increases its visibility for people actively searching for topics and services on which it has information. SEO content plays a decisive role in enhancing a website's visibility. 

Search engines want informative content that educates and solves the problems of readers. So the main aim of an SEO content writer is to make quality rich, and keyword-focused content. This content ranks on the search engines. As a result, it drives traffic to the website. SEO writers handle projects that include the following:

• SEO optimized blogs
• SEO optimized web pages
• Landing pages
• Guest posts
• Conversion pages
• Local SEO content

Businesses can work with SEO content writing services to produce a variety of content writing projects. The varied forms of SEO optimized content help them generate leads, capture traffic, and increase sales. 

Contrary to the above, SEO copywriting aims to turn traffic into sales and leads. But you also need to understand that there's not really such a thing as SEO copywriting. According to the experts in the field, there's no real distinction between a good copy or SEO content where one begins and the other ends. In simple words, a high-quality copy implies high-quality content. The quality of the copy is what matters. If you adjust it for SEO purposes, there should be no compromise in its quality. 

Many people searching for SEO copywriting are really looking for services that provide website content, ad copies, and blog posts. They can also be searching for a person who can write a good sales page. Many SEO writers themselves get enquiries about whether they can provide copywriting services. But while copywriting involves content, it does not necessarily also requires SEO. What it requires is a sales copy. Writing such a copy does not necessarily have to be a part of an SEO content writer's agenda. There's no doubt that despite a lack of a clear definition, the term SEO copywriting gets used by many. But you need to make some distinction between it and SEO writing. It will help you pick one suitable for your content and business. 

There are a lot of copywriters, as much as there are different types of projects. Just think about the varied platforms on which you can post about your services and promote them. Some of the leading ones include Google Ads, social media channels, Facebook ads, billboard ads, landing pages, sales pages, and product collection pages. These are some of the common ones. There are more platforms as well where you can publish content to get more traffic. 

You must hire a skilled copywriter when you work to get more traffic or generate leads. You may want more organic traffic, paid ad traffic or social media traffic. But for it to happen, you must get the services of an experienced copywriter who specializes in the kind of copy you require. 

Copywriters handle an array of projects like:

• Social media ads
• Email campaigns
• Print marketing materials
• Sales pages
• Video scripts
• Product guides and demos
• Call to action buttons

You must find a copywriter who deals specifically in creating the content you need to get more traffic. But you can also look for a general copywriter and inquire if they are skilled at delivering your specific project. A good copywriter is able to write a quality sales copy by doing extensive market research. Their work fully resonated with the target audience.

Final Words

Now you must know the major differences between SEO content writing and copywriting. You can find a writer that aligns with your specific project and needs. If you are looking for one, it's always better to get in touch with professional SEO content writing services. They have a pool of expert copywriters and content writers who can handle various tasks.

Ref URL - https://contentwriting950500.blogspot.com/2022/02/seo-content-writing-and-seo-copywriting.html

People in every domain should be well-versed with the art of writing articles. It allows you to share your knowledge and express your views effectively. So, you must know how to write an article in order to showcase your expertise or meet your organizational objectives. But to truly be a good author of an article, you should follow specific steps. Once you know them, the art of creating informative and interesting articles will not seem like a challenge. In this post, you'll find all the steps for creating great pieces.

Given below are some useful pointers every article writer must follow. They will make the process of writing a lot smoother.

An article writer has a purpose behind their writing. It's the focal point around which your article revolves. The more specific this purpose is, the less likely you will go off-track when you are writing. If you choose to write about a particular product your company has launched, you might have much to write about. But if your article doesn't have a strong focus, you can easily go off tangent. So, it's important for your article to have a definite purpose. The underlying aim is to be more specific about what exactly you are writing and why you are writing about it.

You must be writing an article for a specific customer base. To make your article appealing to them, you need to understand their needs in-depth. An easy way to find your audience's needs is to imagine yourself as the reader of the article. Then, ask about the questions you'd like to get answered. Make a list of these questions and ensure your article addresses them. 

Research is an essential part of knowing how to write an article. You need to put important details and evidence in your piece to convince your readers. Some sources to include in your writing are statistics, quotes by known personalities, definitions, anecdotes, references to different media and local events. Do not forget to keep track of your sources so you can verify them later on. Insert them in all the right places in your article till it becomes convincing.

After understanding your audience base and collecting information, you need to structure your article. It means putting together an outline. It's not difficult to outline. You can just list out your subheadings and topics or write a summary of the whole article. It's a wise decision to categorize your article into some sections. It should always contain an introduction, body, and conclusion at the basic level. A good outline will make the final writing piece more precise and clear to your readers.

After outlining, it's time to start writing. When writing a lengthy article, it's best to write section by section. But throughout the article content writing process, always keep ensuring that you address your target audience needs. Don't deviate from your article's primary focus. You can also go back to the outline you created if you feel like you're going off-track. 

Final Words 

Although it may feel like your work is over after you finish writing the article, it's not true. To refine your article, you need to go through it again and check for any grammatical errors. Also, ensure that you have correctly structured your article and that every section flows logically from one to the next. When you are editing, give one final consideration to the focus topic and your audience's needs. Ensure that no part of your article is irrelevant to these two things.

Now you know how to write an article pretty well. It's time to begin creating thought-provoking pieces for your target readers. With consistent practice, you'll find the process easier. If you need more assistance with creating quality articles, connect with a professional article writing service. 

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