weapplications's blog

Global Marketing

Global marketing is a broad concept that includes all the processes necessary to sell a product in international markets. It involves the processes of a company planning, manufacturing, locating, localizing, and promoting its products in a worldwide market.

Until recently, only large companies were selling in international markets. With the effective use of the Internet all over the world, small businesses have now become players in global markets. Many small and medium-sized companies can reach customers all over the world with e-export.

Even if any company is not involved in global markets, it may have to struggle with foreign companies in domestic competition. This competition has led most businesses to international markets. Global marketing is a general definition that covers all concepts that arise in this process. Universal products such as food and automobiles are important in global marketing. However, with the influence of developing technology, many different and niche products have entered the global markets. However, many companies around the world still focus on domestic markets.

 

The Importance of Global Marketing

 

Marketing; To analyze the market well, to determine what consumers want and to hold on to the market with correct pricing. Then the processes of producing and selling the product come into play. Global marketing is a part of marketing that includes all these processes. Global marketing is crucial for companies that produce or sell products and services that have worldwide demand. For example; Smartphones, automobiles and food products have universal demand. So, people buy such products in international markets.

 

Global marketing involves many different products and opportunities. For this reason, it is impossible to define a single customer profile. A global company has to develop multiple profiles for each region in its business in different regions. Depending on the product, it is now possible to reach customers almost anywhere in the world. For this, global companies cooperate with local distribution networks. Some companies are able to establish their own networks as they grow in certain markets. Companies trying to enter global markets tend to start with densely populated urban centers first.

 

An e-export company can reach any target market in the world through an online store. There are dozens of initiatives, hundreds of organizations and thousands of tools that support this process. What needs to be done; is to convince customers in the target market that the product or service offered is worth purchasing. At this stage, global marketing comes into play. Thanks to the Internet, cross-border e-commerce has become a part of global marketing.

 

Things to Consider in Global Marketing

 

Global marketing is an area that requires special effort. It requires processes developed by marketing professionals. Many strategies can be applied in global marketing. Which strategies will be implemented depends on the company's goals.

 

Important points to consider in global marketing are:

 

• It is not enough for companies that want to enter global markets to just offer a good product to the market. They need to develop a marketing strategy that suits the language and culture of the market.

 

• Marketing strategies implemented by companies in the domestic market may not be as successful in global markets. For this reason, market-specific strategies should be developed.

 

• A different pricing strategy must be applied in global markets due to differences in local competition.

SEO training center in Vasundhaara, Ghaziabad.

 

• Local technological and logistics infrastructure; It is of primary importance for factors such as the production of products, and their inclusion in digital processes and/or delivery.

 

• In some markets, it is more profitable to use local facilities or local solution partners for production. In some markets, it may be less costly to produce the product at the company headquarters and ship it.

 

• Partnerships with local businesses can be an important step in expanding into a single market; but in another market such partnerships could damage the brand.

 

• Global marketers who want to take professional steps should consider all aspects of marketing by establishing intercultural communication.

 

• A global company must carefully research various markets and be prepared to make changes to its products, messaging, packaging and branding as necessary.

 

• To present a product or brand to global markets, a good message or slogan must be presented to the consumer. However, not every message will perform well due to differences in the target market's cultural values ​​or expectations.

 

• E-exporters who want to be players in global markets should focus on the language of the market to manage business relationships with local companies. For example; The website or websites used in the region should be localized with the support of local stakeholders.

 

• Marketers should personally visit target markets; One must live there for a while to know that market well. Local contacts should be developed during these visits; Research should be done on how business is carried out in the region. Cultural sensitivities in the region should also be learned in these studies.

·       Website Design Nirman Vihar - Web Designing Services Delhi

·       Website Design Laxmi Nagar - Website Designer Company

·       Website Design Krishna Nagar - Website Designer Company 

Search Engine Optimization

 

SEO is the abbreviation of “Search Engine Optimization”. It means "Search Engine Optimization" in India. SEO is the practice of optimizing web pages to rank highly in the search results of Google or other search engines. SEO focuses on improving rankings in organic/non-paid search results. One of the most important parts of the marketing strategies of a website that wants to get more traffic is SEO. It is important to make SEO plans when building e-commerce sites.

 

What is SEO?

 

Search engine ranking is a race. Those who come in first place are ranked and always win. Sites ranked in the top three results have click-through rates of 10 percent to 30 percent. The click-through rate of the site in ninth place is 2 percent. A website that does not appear on the first page with the searched words cannot reach its full potential. At this stage, Search Engine Optimization comes into play.

 

SEO is an umbrella term that covers every action brands take to drive organic traffic to their websites from search engines. Besides technical aspects such as site architecture, it also includes different elements such as content creation and user experience.

 

SEO is a dynamic goal even for experienced digital marketers. Myths and algorithms are constantly changing. SEO tactics that once worked very well for sites can now lead to negativities. To optimize a site, it is necessary to know how search engines' algorithms work and how real people react to website content.

 

The Importance of SEO for E-Commerce Sites

 

SEO has a very important place among e-commerce marketing tactics. No matter how large the business is, SEO is needed for successful e-commerce. SEO ensures that the e-commerce store attracts attention in the huge search engine pool and is visible among millions of sites.

 

If the e-commerce site is not visible to the target audience, the online store will be meaningless. If the e-commerce store does not rank on the first page of Google, it will not receive any traffic from Google. Therefore, SEO is a key term to increase the visibility and online traffic of the e-commerce site. SEO, which improves the ranking of the e-commerce site in search engines through various optimizations, helps the target audience easily find the online store.

 

The following information reveals the importance of SEO for e-commerce sites;

 

• SEO is the only way to generate organic traffic on an e-commerce site. This method of getting traffic is especially advantageous for small e-commerce businesses with tight budgets.

 

• Paid advertising on search engines increases e-commerce site traffic; However, this application is not long-lasting. In other words, SEO should also be implemented along with digital ads.

 

• SEO is an investment for e-commerce sites. For a return on this investment, on-site and off-site SEO factors must be optimized for the site.

 

• Avoiding search engine optimization can make it impossible to achieve e-commerce goals.

 

• According to research, thanks to the SEO strategies implemented by the e-commerce site, 25 to 30 out of every thousand people who enter the site become new customers.

 

• SEO strategies are a time-consuming process; However, it can provide long-term or sustainable traffic to the e-commerce site.

 

Things to Know About SEO

 

• The ranking of search results is determined by Google's algorithm.

 

• On-site factors of SEO; Factors such as software quality, site speed, website structure and the quality of the content on your website.

 

• Off-site factors of SEO; Factors such as links from other websites, social media engagement and digital marketing activities.

 

• If a website is better quality than its competitors in all aspects, Google wants this site to rank higher in the results.

 

• Approximately 4 billion searches are made on Google every day. The search engine crawls an estimated 2 billion websites and returns relevant results in under 0.5 seconds.

 

• A search engine must do three things to return relevant search results; creating a list or index of web pages, instant access to this list, and deciding which pages are relevant for each search.

 

• It is useful for SEO to include the most searched keywords in search engines about that subject in a text on a subject on websites. The term “SEO compatible text/content” is used for this application.

 

• Copy text content reduces the ranking of websites in search results, while original and rich content increases the ranking.

 

• A website that loads quickly and works properly is an important factor that search engines take into account.

 

• User experience plays a role in search engine optimization. For example; The more time the user spends on the website, the more it affects search engine rankings.

 

What Should E-Commerce Sites Do to Rank at the Front of Search Results?

 

There are many SEO practices to rank at the top of search engine results such as Google. In this regard, search engine software can provide a vision by focusing on user behavior. First, you can start by designing the e-commerce site architecture with an SEO-compatible structure.

 

But some points to consider to be at the top of the engine results are as follows:

 

• For organic traffic, the keywords that potential customers use to search should be analyzed. It is necessary to focus especially on long search queries.

 

• Necessary SEO settings should be made in the infrastructure of the site.

 

• The content on the site should be written in SEO compatible manner. Content should contain keywords appropriate to the topic and be original. Content containing rich information along with originality is likely to appear at the top of search engines.

 

• The content and data on the e-commerce site should be kept up to date.

 

• Analyzes should be made such as the SEO tools used by rival sites, their superiority in terms of SEO, and which keywords they use to get organic traffic.

 

• Search trends should be followed; If necessary, applications that analyze search trends should be used.

 

 

 

As the information society progresses, digital marketing is essential for making your products and services widely known. Staying on top of digital marketing trends will not only help you acquire new customers smoothly but will also deepen your relationships with existing customers. This time, we will explain the trend predictions for digital marketing in 2024.

 

What was the digital digital marketing like in 2023?

What kind of digital marketing trends will be in 2023? Here, we will explain the changes and trends in digital marketing in 2023.

The digital marketing market is expanding rapidly.

The digital marketing market is expected to reach 35.9 billion US dollars (approximately 5,257.6 billion yen in Japanese yen) by 2027. Source: Overview and competitive analysis of Japan's digital advertising market,

 

This is because due to the influence of the virus, the use of IT in various fields has progressed and it has become more accepted by society. With the introduction of IT tools, some people may be able to experience improvements in work efficiency and productivity, even in areas that could only be handled using analog methods.

 

This is because the spread of the new coronavirus has made face-to-face customer service and sales difficult, and companies have begun to focus on marketing mainly through digital means such as websites, SNS, and video distribution.

 

Full automation of digital advertising

2023 will be a year in which automation has made significant progress. Automation of creative production and distribution is making great strides. Full automation of advertising allows AI to learn existing data about products and customers, approach the appropriate target group, and automatically perform the flow of advertising.

 

The advantage of this system is that it provides more accurate advertising by providing high-quality data, allowing efficient marketing even in the advertising industry, which is understaffed.

 

In 2023, full automation of digital advertising will become a reality thanks to the rise of AI technologies such as ChatGPT. Full-funnel advertising menus and automatic generation of advertising creatives through data linkage enable efficient advertising.

 

It has also become possible to use predictive targeting, which uses AI to predict which customer groups are most likely to make purchases, instead of traditional marketing methods that target specific customer groups.

The growing importance of content marketing

 

An increasing number of BtoB companies are placing importance on "content marketing" to acquire customers through means other than advertising. One of the reasons for this is that with the advancement of online shopping, voluntary actions on the part of buyers, where customers search for products and services they are interested in and ultimately reach business negotiations and contracts, have become mainstream.

 

As a result, seller-side companies have begun to focus on creating content that meets customer needs. By disseminating high-quality content, people who were not customers up until now are becoming interested and searching, which is increasingly leading to purchases.

people moving away from advertising

 

The problem is that while digital advertising is increasing, we are now overloaded with information. Due to information overload, it is difficult to attract attention to the overflowing advertisements, and people are turning away from advertisements. People rarely look at each advertisement carefully, so even if an advertisement is posted, it is difficult for people to remember it or get the message across.

 

As a result of the shift away from advertising, purchases from official company accounts and influencers from all walks of life are on the rise. Increasingly, people are purchasing products and services after viewing social media posts, short videos, and connected TV ads.

 

Connected TV ads refer to ads that appear on TVs that are connected to the internet. These advertisements are receiving increasing attention as more and more people use their TVs to access video streaming sites over the internet rather than watching TV programs via cable.

Tightening regulations on advertising

Due to the tightening of stealth marketing regulations that started in October 2023, it is now a violation of the law to hide the fact that it is an advertisement. Companies that use social networking sites (SNS) to advertise are being forced to take countermeasures.

 

Additionally, due to the prevalence of fraudulent advertisements, the need for ad verification (a mechanism for verifying advertisements) is increasing, and rules and laws have begun to be put in place in the diversifying web advertising industry.

Check out the trends and trends in the digital marketing market in 2024!

So far, we have introduced the digital marketing trends that will occur in 2023. Based on this, we will explain trends and predictions for 2024.

Expanding opportunities for the use of AI

It is expected that the spread of AI will continue to increase in 2024, and that AI will be used in more and more areas of marketing business. It will become possible to communicate with consumers in real time using AI and to deliver content and advertisements tailored to each consumer.

 

This allows us to provide information and advertisements that are more tailored to consumers, which also leads to building relationships of trust with consumers. The proliferation of information presented by AI and growing trust in artificial intelligence such as ChatGPT will also impact marketing. There is also the possibility of hyper-personalization, where AI generates information tailored to each individual.

Re-recognizing the importance of privacy issues

 

With digitalization, the importance of consumer privacy protection increases. Since we handle a huge amount of digital information, including personal information, we will need to further strengthen our measures against information leaks and cyber-attacks.

 

As AI rises, so too will the need to obtain consumer consent to utilize their data. As a result, new privacy regulations and a trend that prioritizes the protection of consumer data and personal information are likely to become widespread.

Expansion of retail media

It is said that retail media will expand in 2024. Retail media is a method of marketing through advertising through apps and signage.

 

Some of you may have seen advertising videos playing on the signage attached to the cash register at convenience stores. This signage uses consumption data such as the number of customers visiting the convenience store and customer demographics to deliver content that is appropriate for consumers visiting the store at that time. Many companies use convenience stores themselves as advertising media.

 

It is said that retail media will start to attract attention from around 2023, and will become serious in 2024. In light of social conditions such as soaring prices and declining population, an increasing number of companies are reconsidering their advertising expenses. In order to increase the cost-effectiveness of advertising, several major companies are planning to embark on retail media in earnest.

AR and VR integration

Incorporating augmented reality (AR) and virtual reality (VR) into marketing strategies is becoming a trend. Companies can create experiences that allow consumers to immerse themselves in their company's worldview, and through these experiences they can gain fans.

 

For example, you can try out a product or service before buying it, or try on clothes in a virtual shop. It is predicted that the way we shop will change significantly with the spread of AR and VR.

Expansion of closed-loop social shopping

In traditional SNS advertising, the process was to go from product information to the original e-commerce site and purchase the product there.

 

However, in recent years, ``closed-loop social shopping,'' in which users click on product information and complete the purchase within that platform, has been attracting attention. TikTok is a representative service and has been a huge success in China. We are currently in the process of launching in the United States. It is expected to expand in Japan in the future as well.

website development & Website Designer