Customer Relationship Management (CRM) solutions used to be housed on a company's own server before Salesforce. Can you image how much money and effort it required for businesses to develop their own CRM systems? It used to take months, if not years, to set up, and the cost might easily reach millions of dollars. They were difficult to use even when they were set up. What is a reasonable answer to this problem? I'm sure you guessed it – creating affordable CRM software and delivering it as a service totally online. Salesforce was founded on this principle. Salesforce began as a Software as a Service (SaaS) company and has since evolved to become the world's fifth largest software company.
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