Google Analytics 4 (GA4) is the latest version of Google Analytics that offers a range of new features and benefits compared to the previous Universal Analytics. Here are some key features and benefits of GA4:
Event-based data collection: GA4 uses event-based data collection instead of pageview-based data collection, which provides more flexibility and allows you to track a wider range of user interactions, including video plays, file downloads, and scroll depth.
Smarter insights: GA4 uses machine learning to provide more intelligent insights and predictions about user behavior, which can help you identify opportunities for growth and improve your overall marketing strategy.
Cross-device tracking: GA4 provides better cross-device tracking, allowing you to track user interactions across multiple devices and platforms, providing a more complete view of the customer journey.
Deeper integration with Google Ads: GA4 offers deeper integration with Google Ads, allowing you to import conversion data directly into your campaigns and optimize your ads based on real-time performance data.
Enhanced audience segmentation: GA4 allows you to create custom audience segments based on specific behaviors and actions, providing better insights into your most valuable audiences and helping you optimize your marketing efforts accordingly.
Improved data privacy: GA4 includes improved data privacy features, such as better control over data retention and the ability to automatically delete user data after a specified period.
Overall, GA4 provides a more robust and flexible platform for tracking user behavior and optimizing your marketing efforts, with enhanced features and benefits that can help you make more informed decisions about your online presence. You can take the Google Analytics Consulting Services from experts to understand the new core features of google analytics.
