Amazon ad campaigns operate on a pay-per-click (PPC) model,
where you bid on keywords relevant to your products. When a customer searches
for these keywords, your ad may appear in search results or on product pages.
You only pay when a customer clicks on your ad, making it a cost-effective
method to drive targeted traffic. The system involves setting a daily budget,
selecting keywords, and continuously monitoring performance to adjust bids and
optimize results.