Google Analytics Certification: Top Practice Questions for Exam Readiness | Forum

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Alice Brook
Alice Brook Aug 13

Users refer to the number of unique individuals who visit the website. A user can have multiple sessions, but each user is counted only once.

3. Reporting and Analysis

Practice Question 5: What is a “bounce rate” and how can it be interpreted?

Answer: The bounce rate is the percentage of single-page sessions in which there was no interaction with the page. A high bounce rate might indicate that the landing page content is not engaging or relevant to the visitors, while a Google Analytics Practice Questions low bounce rate suggests that users are interacting more with the site.

Practice Question 6: How can you use Google Analytics to analyze the performance of a specific marketing campaign?

Answer: To analyze a marketing campaign:

  1. Set up UTM parameters to track the campaign.

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