The 1970s changed everything in the watch industry. The first salvo of the Quartz Crisis was terminated when Japanese watchmaker, Seiko presented the world's first business quartz watch, Astron in 1971.
The popularity for quartz watches posed an issue for customary watchmakers offering expensive mechanical watches. Audemars Piguet understood that, without presenting any type of drastic development, they will suffer the same destiny as other conventional watchmakers because of their plunging sales, you can visit https://ligewatches.net/ and find best watch.
While many anticipated that Audemars Piguet should improve and release a superior and more muddled quartz watch, they did an incredible opposite. Based on criticism from the Italian market, they faced a challenge and chose it's an ideal opportunity to present an extravagance waterproof sports watch made in stainless steel.
Audemars Piguet is sending a message to the whole watch industry – Haute Horlogerie could think of prestigious timepieces without necessarily depending on precious metals or the need of quartz. It is about the design, the precision of the execution, the nature of the movement and the brand's history.
Amazing designer, Gerald Genta was tasked by AP overseeing chief, Georges Golay to be the inventive psyche behind this idea and inside a day, the design of the Royal Oak Ref 5402ST was conceived.
